Posted On: Aug 1, 2017
HAQM Simple Email Service (HAQM SES) now includes the ability to track open and click events, as well as the ability to publish email sending events to HAQM Simple Notification Service (HAQM SNS).
The open and click tracking feature makes it possible for HAQM SES customers to monitor the rates at which their recipients are engaging with the emails they receive. HAQM SES users can then transform these insights to action by refining and optimizing their email programs.
The addition of HAQM SNS as an event publishing destination allows HAQM SES customers to publish metrics related to email sending—including deliveries, opens, clicks, bounces, complaints, and rejections—to HAQM SNS. By using HAQM SNS as an event publishing destination, HAQM SES customers can receive push notifications or SMS messages when certain email sending events occur, and can act upon those events immediately.
To learn more about event publishing in HAQM SES, see Monitoring Your Sending Activity in the HAQM SES Developer Guide.