Innovating with generative AI across HAQM
Learn how HAQM is building new generative AI applications on AWS to deliver transformative experiences for our customers and employees
increase in the accuracy of long-term demand forecasting for inventory management across HAQM Fulfillment Centers
active users of Rufus, HAQM's generative AI powered shopping assistant
Andy Jassy on HAQM's use of generative AI
With generative AI, you don’t need to choose between quality and efficiency—you can have both.”
Jay Richman, Vice President of Product and Technology, HAQM Ads
Delivering cost-effective, high-quality experiences
HAQM is continuously evolving its generative AI solutions to deliver tailored customer experiences. This includes Rufus, a real-time shopping assistant, and review highlights, which summarizes customer reviews offline. HAQM combines hybrid ML workflows using HAQM SageMaker and massive-scale, real-time inferencing using AWS chipsets.
Inside Generative AI @ HAQM
HAQM is building new generative AI applications on AWS to deliver transformative experiences for our customers and employees.
In the News
WSJ: Driving generative AI innovation at scale
HAQM is leveraging generative AI across various businesses to drive innovation and improve customer experiences. Read about their lessons learned including commit to early experimentation, and implement continuous feedback loops.
Equipping sales teams with internally-facing sales assistant
AWS created Field Advisor, a generative AI sales assistant powered by HAQM Q Business, to help AWS sales teams access internal and public knowledge, analyze documents, and receive personalized notifications. The solution helps AWS sales teams save time and devise more effective customer plans.
Delivering frontier intelligence and leading price performance with foundation models
HAQM Nova Canvas and HAQM Nova Reel, are helping HAQM Ads remove barriers leading to new levels of creativity and innovation—like using video advertising, creating display and video campaigns for more products in their catalog, and experimenting with new strategies like keyword-level creative.
Easing administrative workload on primary care providers
One Medical combines in-person care with virtual care through their One Life app for 270 clinics nationwide, delivering technology-powered primary care to transform healthcare with better access and lower costs. Generative AI reduces administrative tasks by 40%, compared to industry standards, to give doctors more time with their patients.
Find something to watch with Prime Video’s new AI Topics feature
Prime Video's AI-powered features offer personalized "What to Watch" recommendations by analyzing viewing history to help users discover relevant content across its library.
AI-powered notebook summarization on Kindle Scribe
The Kindle Scribe combines both reading and writing capabilities, enabling users to take notes on millions of books and documents, create lists, and maintain journals —all powered by generative AI.
All HAQM Generative AI Stories
Start your generative AI journey
Did you find what you were looking for today?
Let us know so we can improve the quality of the content on our pages.