Category: Messaging

Earlier this week, I ordered from HAQM.fr a box of four toothpaste tubes, but only one was in the box. I called HAQM’s customer center. The agent immediately found my order without me having to share the long order number. She issued a refund and told me I even can keep the one tube I […]

Time sure does fly! I wrote about the production launch of HAQM Simple Queue Service (HAQM SQS) back in 2006, with no inkling that I would still be blogging fifteen years later, or that this service would still be growing rapidly while remaining fundamental to the architecture of so many different types of web-scale applications. […]

We launched HAQM Connect in 2017 and, since then, thousands of customers have created their own contact centers in the cloud. Connect makes it easy for non-technical customers to design interaction flows, manage agents, and track performance metrics. For example, when I book a Best Western hotel room in Europe by phone, the call is […]

In 2017, we launched HAQM MQ – a managed message broker service for Apache ActiveMQ, a popular open-source message broker that is fast and feature-rich. It offers queues and topics, durable and non-durable subscriptions, push-based and poll-based messaging, and filtering. With HAQM MQ, we have enhanced lots of new features by customer feedback to improve […]

When designing a distributed software architecture, it is important to define how services exchange information. For example, the use of asynchronous communication decouples components and simplifies scaling, reducing the impact of changes and making it easier to release new features. The two most common forms of asynchronous service-to-service communication are message queues and publish/subscribe messaging: With […]

Although chat and messaging applications have been popular, the email has retained its place as a ubiquitous channel with the highest Return on Investment (ROI) because of its low barrier to entry, affordability and ability to target specific recipients. To ensure that organization’s marketing and transactional messages are received by the end customer in a […]

When we started HAQM in 1995, it was with the mission to be the earth’s most customer-centric company. It obviously requires many talented individuals and technologies to deliver on that vision, including contact centers. As HAQM’s retail business scaled, we first shopped for third-party contact center solutions, but we could not find one that fit […]

September 8, 2021: HAQM Elasticsearch Service has been renamed to HAQM OpenSearch Service. See details. I am always amazed at how our customers are using streaming data. For example, Thomson Reuters, one of the world’s most trusted news organizations for businesses and professionals, built a solution to capture, analyze, and visualize analytics data to help product […]