Tag: amazon marketing cloud

First-party signals are key to a brand’s advertising efforts, yet they become powerful only when they are translated into informative and actionable insights. However, processing and preparing data can often be a manual and time-consuming task for brands that want to upload that data into various platforms. Customers often look to HAQM Web Services (AWS) […]

Advertisers and agencies often ask how they can use AWS to improve performance and understanding of their campaigns running on HAQM Ads. For example, customers want to use AWS to query and analyze results from HAQM Marketing Cloud (AMC), HAQM Ads’ cloud-based data clean room that allows advertisers to perform custom campaign analytics with strict […]