Tag: Customer Behaviour

With physical stores still accounting for 80 percent of sales, the pressure to optimize in-store operations has never been more intense. The rise of ecommerce hasn’t just changed shopping habits—it’s created an urgent need for physical stores to deliver smarter, more efficient store experiences while reducing their technology footprint. Physical store companies commonly face the […]

You already have basic footfall data that shows the number of people in your store at any given hour, and you know your sales data per hour, so you can produce a rough “conversion” rate for your customers. But what if you could get more granular data about your customers’ behavior? What if you could […]