Category: HAQM Athena

HAQM SageMaker Data Wrangler reduces the time that it takes to aggregate and prepare data for machine learning (ML) from weeks to minutes in HAQM SageMaker Studio, the first fully integrated development environment (IDE) for ML. With Data Wrangler, you can simplify the process of data preparation and feature engineering, and complete each step of […]

HAQM Rekognition Custom Labels is a fully managed computer vision service that allows developers to build custom models to classify and identify objects in images that are specific and unique to your business. Rekognition Custom Labels doesn’t require you to have any prior computer vision expertise. You can get started by simply uploading tens of […]

Social media platforms provide a channel of communication for consumers to talk about various products, including the medications they take. For pharmaceutical companies, monitoring and effectively tracking product performance provides customer feedback about the product, which is vital to maintaining and improving patient safety. However, when an unexpected medical occurrence resulting from a pharmaceutical product […]

October 2021 Update (v0.3.0): Added support for HAQM Comprehend DetectKeyPhrases You have HAQM Simple Storage Service (HAQM S3) buckets full of files containing incoming customer chats, product reviews, and social media feeds, in many languages. Your task is to identify the products that people are talking about, determine if they’re expressing happy thoughts or sad […]

May 2024: This post was reviewed and updated to use a new dataset, reflect the updated Studio experience and AWS IAM Identity Center. Certain industries are required to audit all access to their data. This includes auditing exploratory activities performed by data scientists, who usually query data from within machine learning (ML) notebooks. This post […]

Many organizations use HAQM SageMaker for their machine learning (ML) requirements and source data from a data lake stored on HAQM Simple Storage Service (HAQM S3). The petabyte scale source data on HAQM S3 may not always be clean because data lakes ingest data from several source systems, such as like flat files, external feeds, […]

In an effort to drive customer service improvements, many companies record the phone conversations between their customers and call center representatives. These call recordings are typically stored as audio files and processed to uncover insights such as customer sentiment, product or service issues, and agent effectiveness. To provide an accurate analysis of these audio files, […]

In today’s world, social media has become a place where customers share their experiences with services that they consume. Every telecom provider wants to have the ability to understand their customer pain points as soon as possible and to do this carriers frequently establish a social media team within their NOC (network operation center). This […]

If you’re like most companies, you wish to better understand your customers and your brand image. You’d like to track the success of your marketing campaigns, and the topics of interest—or frustration—for your customers. Social media promises to be a rich source of this kind of information, and many companies are beginning to collect, aggregate, […]

Retailers have been using in-store video to analyze customer behaviors and demographics for many years.  Separate systems are commonly used for different tasks.  For example, one system would count the number of customers moving through a store, in which part of the store those customers linger and near which products.  Another system will hold the store layout, whilst yet […]