Category: HAQM Personalize

This post is co-written by Hesham Fahim from Thomson Reuters. Thomson Reuters (TR) is one of the world’s most trusted information organizations for businesses and professionals. It provides companies with the intelligence, technology, and human expertise they need to find trusted answers, enabling them to make better decisions more quickly. TR’s customers span across the […]

This is a guest post by Ramzi Alqrainy, Chief Technology Officer, The Chefz. The Chefz is a Saudi-based online food delivery startup, founded in 2016. At the core of The Chefz’s business model is enabling its customers to order food and sweets from top elite restaurants, bakeries, and chocolate shops. In this post, we explain […]

With personalized content more likely to drive customer engagement, businesses continuously seek to provide tailored content based on their customer’s profile and behavior. Recommendation systems in particular seek to predict the preference an end-user would give to an item. Some common use cases include product recommendations on online retail stores, personalizing newsletters, generating music playlist […]

We are excited to announce that HAQM Personalize now supports incremental bulk dataset imports; a new option for updating your data and improving the quality of your recommendations. Keeping your datasets current is an important part of maintaining the relevance of your recommendations. Prior to this new feature launch, HAQM Personalize offered two mechanisms for […]

Today, we are excited to announce Promotions feature in HAQM Personalize that allows you to explicitly recommend specific items to your users based on rules that align with your business goals. For instance, you can have marketing partnerships that require you to promote certain brands, in-house content, or categories that you want to improve the […]

August 30, 2023: HAQM Kinesis Data Analytics has been renamed to HAQM Managed Service for Apache Flink. Read the announcement in the AWS News Blog and learn more. Many companies must tackle the difficult use case of building a highly optimized recommender system. The challenge comes from processing large volumes of data to train and […]

Today, customers interact with brands over an increasingly large digital and offline footprint, generating a wealth of interaction data known as behavioral data. As a result, marketers and customer experience teams must work with multiple overlapping tools to engage and target those customers across touchpoints. This increases complexity, creates multiple views of each customer, and […]

Today, we’re excited to announce intelligent user segmentation powered by machine learning (ML) in HAQM Personalize, a new way to deliver personalized experiences to your users and run more effective campaigns through your marketing channels. Traditionally, user segmentation depends on demographic or psychographic information to sort users into predefined audiences. More advanced techniques look to […]

Today, we’re excited to announce the launch of personalized recommenders in HAQM Personalize that are optimized for retail and media and entertainment, making it even easier to personalize your websites, apps, and marketing campaigns. With this launch, we have drawn on HAQM’s rich experience creating unique personalized user experiences using machine learning (ML) to build […]

It’s almost here! Only 9 days until AWS re:Invent 2021, and we’re very excited to share some highlights you might enjoy this year. The AI/ML team has been working hard to serve up some amazing content and this year, we have more session types for you to enjoy. Back in person, we now have chalk […]