Category: Marketing & Advertising

HAQM Bedrock Data Automation (BDA) is a new managed feature powered by FMs in HAQM Bedrock. BDA extracts structured outputs from unstructured content—including documents, images, video, and audio—while alleviating the need for complex custom workflows. In this post, we demonstrate how BDA automatically extracts rich video insights such as chapter segments and audio segments, detects text in scenes, and classifies Interactive Advertising Bureau (IAB) taxonomies, and then uses these insights to build a nonlinear ads solution to enhance contextual advertising effectiveness.

This post explores how 123RF used HAQM Bedrock, Anthropic’s Claude 3 Haiku, and a vector store to efficiently translate content metadata, significantly reduce costs, and improve their global content discovery capabilities.

Organizations across media and entertainment, advertising, social media, education, and other sectors require efficient solutions to extract information from videos and apply flexible evaluations based on their policies. Generative artificial intelligence (AI) has unlocked fresh opportunities for these use cases. In this post, we introduce the Media Analysis and Policy Evaluation solution, which uses AWS […]

HAQM Ads helps advertisers and brands achieve their business goals by developing innovative solutions that reach millions of HAQM customers at every stage of their journey. At HAQM Ads, we believe that what makes advertising effective is delivering relevant ads in the right context and at the right moment within the consumer buying journey. With that […]

In this post, we explore what an audience overlap analysis is, discuss the current technical approaches and their challenges, and illustrate how you can run secure audience overlap analysis using AWS Clean Rooms.

Generative artificial intelligence is transforming how enterprises do business. Organizations are using AI to improve data-driven decisions, enhance omnichannel experiences, and drive next-generation product development. Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. Gartner predicts that “by 2025, 30% of outbound marketing messages […]

As new data privacy regulations like GDPR (General Data Protection Regulation, 2017) have come into effect, customers are under increased pressure to monetize media assets while abiding by the new rules. Monetizing media while respecting privacy regulations requires the ability to automatically extract granular metadata from assets like text, images, video, and audio files at […]