AWS Machine Learning Blog
Category: Europe
How TUI uses HAQM Bedrock to scale content creation and enhance hotel descriptions in under 10 seconds
TUI Group is one of the world’s leading global tourism services, providing 21 million customers with an unmatched holiday experience in 180 regions. The TUI content teams are tasked with producing high-quality content for its websites, including product details, hotel information, and travel guides, often using descriptions written by hotel and third-party partners. In this post, we discuss how we used HAQM SageMaker and HAQM Bedrock to build a content generator that rewrites marketing content following specific brand and style guidelines.