AWS for M&E Blog

Category: Artificial Intelligence

Analyzing and tagging video for optimal ad targeting and placement

Introduction The quantity of video content is expanding rapidly, driven by both professional publishers and the contributions of social media users. As users increasingly demand content that resonates with their interests, the role of recommendation engines becomes critical. For video, these engines rely on rich meta-information to deliver relevant suggestions. However, the sheer volume of […]

Generative AI assists creative workflows with text-guided inpainting and outpainting using HAQM Bedrock – Part 2

Generative AI offers exciting new possibilities for creatives. In this blog series, we explore different generative AI models for image editing. In Part 1, we developed an AI-powered eraser using Segment Anything Model (SAM) and Big LaMa model hosted on HAQM SageMaker. In just a few clicks, we can remove any unwanted objects from an image. […]

Enabling publishers to customize content while maintaining editorial oversight with HAQM Bedrock

Reader engagement is key for any publisher and directly correlates to revenue growth. One of the best mechanisms to increase reader engagement is personalization. Prior to the mainstream availability of generative AI foundation models (FMs), personalization was, and still is, achieved by understanding patterns in reader behaviour and surfacing content relevant to them. HAQM Bedrock […]

Streamlined sports: Empowering youth athletes through live streams, highlights, and AI with IOIO and AWS

HiLYTE is an all-in-one digital platform dedicated to creating premier digital experiences through grassroots sports events and seasons. The company aims to make better technology available for all youth sporting organizations by creating contextual, personalized experiences using thousands of pieces of media. Providing an end-to-end digital ecosystem for participants and spectators in two of the […]

Dyn Media streamlines sports viewing for fans with AWS

Catching the action of a European football (or soccer) match is easy today, with no shortage of available streaming platforms and services to watch players from all leagues go head-to-head. Yet, when it comes to other sports—like handball, basketball, volleyball, hockey, and table tennis—fans have fewer options. To level the playing field for these enthusiasts, […]

The next generation of media intelligence with Guidance for Media2Cloud on AWS version 4.0

We are pleased to announce the official release of Guidance for Media2Cloud on AWS version 4.0. This release offers enhancements that assist HAQM Web Services (AWS) customers in monetizing their media archives, generating content metadata more cost effectively, and leveraging generative AI to produce new kinds of content metadata. The new version of Media2Cloud still […]

Ensuring media authenticity, traceability, and integrity by running C2PA on AWS

Tracking content provenance is a necessity for media companies, particularly with the advent of generative artificial intelligence (generative AI). Provenance metadata is critical for the following reasons: Ensure that content production and distribution is consistent with digital rights Track ownership so that content is stored and monetized properly Combat the spread of misinformation by providing […]

On-screen computation time using machine learning tools from AWS

For linear broadcast television, it is common to rerun successful programs to fill available time slots. Often, episodes may need to be edited down and, at times, entire scenes may need to be removed to conform to an allotted time slot. This creates complexity because under a particular type of contract, artists have performance rights […]

Super slow motion video creation using generative AI on AWS

Slow motion video is an integral part of media productions, particularly sports broadcasting, that provides viewers with an enhanced experience. Capturing action in slow motion allows the audience to see details not possible to observe at full speed. However, recording real-time video at high frame rates requires expensive specialized cameras. Even then, extreme slow motion […]

Creating bespoke customer engagement with ThinkAnalytics using generative AI on AWS

This blog was co-authored by Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. ThinkAnalytics is an AWS ISV partner specializing in personalized content discovery, metadata, viewer insight and targeted advertising for media and entertainment. ThinkAnalytics provides AI-powered personalized content recommendations for media companies. Its products are used by major broadcasters and streaming services globally. To […]