AWS for M&E Blog

Category: HAQM SageMaker

Figure 5: Sample Output Video

Ball trajectory tracking in sports broadcast videos using AWS machine learning

In the past few years, professional sports has applied machine learning (ML) in ways that revolutionize game analysis, accelerate innovation, and improve fan experiences. For instance, NFL Next Gen Stats uses machine learning and data analytics to boost accuracy, speed, and insights in real time to enhance viewing experiences. NHL Face-off Probability uses ML-driven data […]

Close up of basketball going through hoop

Inside the arc: The Toronto Raptors’ journey from on-premises compute to AWS for novel player insights

This post is authored by Devin Pleuler, Senior Director of R&D at Maple Leaf Sports & Entertainment (MLSE), and Ari Entin, Principal of AWS Sports Marketing Communications. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.  Introduction In […]

Hockey players on ice engaging with the goalie.

Opportunity Analysis gives new insight into the quality of a shot

This brand new analytic, part of National Hockey League (NHL) EDGE IQ powered by HAQM Web Services (AWS), uses a novel machine learning (ML) model that analyzes millions of historical and real-time data points to show fans how difficult a shot was at the moment of release, calculated just seconds after the play.  Imagine you’re […]

New NFL ‘Expected Return Yards’ stat tackles hidden dynamics of punt and kickoff returns

National Football League (NFL) fans have all witnessed a returner getting tackled a nanosecond after receiving a punt or kickoff. Holding onto the ball, let alone gaining a chunk of yardage, is a huge win. And the odds of a return touchdown are rare. But that’s exactly why it’s a thrill to see a returner […]

Democratize documentation summarization with Hugging Face on HAQM SageMaker

Introduction As the media and entertainment (M&E) industry evolves, companies within the space are finding more opportunities to use artificial intelligence (AI) and machine learning (ML) to deliver a better customer experience. Customer acquisition, retention, and engagement are key areas where AI/ML technologies are poised to deliver significant value. With increasingly complex content consumption patterns, […]

re:Invent 2021 releases and launches for M&E workloads

With more than 50 launches and announcements of new services and major features during AWS re:Invent 2021, the following is a tailored list of those most relevant for media and entertainment (M&E) workloads. Watch the full Adam Selipsky Keynote here for even more announcements and information. AWS Private 5G for on-set connectivity AWS Private 5G is […]

Register now: HAQM SageMaker for media and entertainment Tech Talk

Media and entertainment (M&E) companies use machine learning (ML) to create personalized content recommendations and improve content engagement. From video and music streaming to internet advertising and sports, HAQM SageMaker helps customers make smarter content investments, better monetize content libraries, and delight users with personalized experiences. Join speaker Amir Imani, AI/ML Specialist Solutions Architect, to […]

Second Spectrum logo on black background

Second Spectrum chooses AWS for cloud, machine learning, artificial intelligence, and media services

Second Spectrum, the Official Optical Tracking and Analytics Provider of sports leagues such as the National Basketball Association (NBA) and the English Premier League, has chosen AWS as its preferred cloud, machine learning (ML), and artificial intelligence (AI) provider. Second Spectrum has also selected AWS media services to help deliver new kinds of live game-watching […]

Graphic that reads "AWS Powers Real-time Stats for Guinness Six Nations" over an illustrated rugby ball.

In the News: AWS powers real-time statistics for Guinness Six Nations

The Guinness Six Nations Championship is among the oldest surviving rugby traditions and is one of the best-attended sporting events in the world. To offer rugby fans deeper insight into match action than ever before, Six Nations and AWS introduced five new, real-time statistics for the 2020 Championship tournament kicking off on February 1. The […]

[Updated 11-December] Media2Cloud 2.0 now live: Increased control, SageMaker ground truth integration, and more partner support

MEDIA2CLOUD VERSION 2.0 RELEASED I’m happy to announce that Media2Cloud 2.0 has been officially released to help AWS customers simplify and expedite their ingest workflow into AWS.   The following blog post was published when we demonstrated the new version at IBC in September of this year. Now that the new version has officially launched, I […]