Category: HAQM EC2

Motion picture and television workloads that require high-fidelity color monitoring such as color grading, VFX compositing, digital intermediate, finishing, and master quality control have typically been precluded from running in the cloud due to the traditional 8-bit 4:2:0 sRGB color space limitations of pixel streaming clients such as Teradici’s CAS and AWS NICE DCV (NICE […]

Marking a major milestone for an application celebrating it’s 30th anniversary that was once only available on dedicated hardware, Autodesk has enabled Flame 2023 to run on HAQM Web Services (AWS). Autodesk ® Flame ® provides high-end 3D visual effects (VFX), finishing and color grading software used across advertising, and episodic and feature film VFX […]

AWS Media & Entertainment (M&E) customers continue to seek ways to re-invent their businesses to be more flexible and efficient in a rapidly changing media environment. Cloud processing and distribution of file-based media are now mature workloads; however, the cloud-based production of the highest value live content is a relatively new concept. Many large broadcast […]

Customers in the media and entertainment industry interact with digital assets in various formats. Common assets include digital camera negatives, film scans, post-production renders, and more, all of which are business-critical. As assets move from one step to the next in a workflow, customers want to make sure the files are not altered by network […]

Authored by Greg Holick, Vice President of Product at Cloudsoda.io. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. The media and entertainment content production process is highly orchestrated. It encompasses establishing the creative vision, scouting shoot locations, […]

Today, we introduce the HAQM Web Services (AWS) Reference Architecture for Virtual Production with Epic Games’ Unreal Engine. AWS customers, when challenged with building the right architecture for virtual production, can follow the best practices outlined in this post. This reference architecture is built with security, agility, and operational excellence in mind. AWS Reference Architecture […]

Multidisciplinary creative studio Nice Shoes provides end-to-end content production services across media formats and platforms. With several locations throughout North America, the independent client-focused outfit is headquartered in the heart of New York City, where a modest technology staff of four keeps each facility running efficiently through even the most demanding projects using HAQM Web Services […]

In our second installment of Edit in the Cloud series, we covered getting started with virtual workstations powered by HAQM Elastic Compute Cloud (HAQM EC2)—a web service that provides secure, resizable compute capacity in the cloud—to meet the needs of creative workloads (for example, Blackmagic Design’s DaVinci Resolve) for media and entertainment (M&E). In this […]

Global creative production studio Taylor James provides the artistic firepower behind mesmerizing short form content for some of the world’s most recognizable brands, including luxury automakers, consumer packaged goods, and technology companies. Embracing a multidisciplinary approach, the awarding-winning Taylor James team spans locations in New York, Los Angeles, London, and Mexico City, and draws from a […]

After doubling its team over the past year, CG studio PLAYSENSE is working to continue expanding by leveraging HAQM Web Services (AWS) for cloud-based rendering, and preparing to move more of its pipeline to the cloud. Founded as part of The Agency of Wargaming, the studio’s award-winning work spans aesthetics and genres, such as the […]