Category: Content Production

In the realm of 3D animation and visual effects, rendering is a crucial yet computationally demanding process. The intricate details and high resolutions required for stunning visuals often lead to exorbitant rendering times and costs. As the demand for high-quality computer-generated imagery (CGI) rises across industries, traditional brute-force rendering approaches strain hardware resources and energy […]

This blog was authored by Gunpowder, LLC. Creating an integration for your DCC with AWS Deadline Cloud? One word: templates. Introduction In the world of creative media and visualization, rendering is a crucial step that brings artistic visions to life. However, the process of integrating various creative tools and renderers into a unified rendering pipeline […]

AWS Deadline Cloud is a fully managed service from HAQM Web Services (AWS) that enables you to have a scalable, fully managed visual compute farm up and running in minutes. Executing render jobs for digital content creation (DCC) applications like Blender, Houdini, Maya, and Nuke can be a rapid, turnkey experience with Deadline Cloud Sevice-Managed Fleets […]

Hollywood studios are rapidly adopting cloud-based content production workflows to realize benefits such as scalability, security, and cost savings available with the cloud. However, a major challenge for content producers is allowing secure, controlled access to production media to third-party vendors, such as VFX houses and color grading teams. Shot Locker is an example web […]

Optimizing the audience experience is a central focus for Sky, one of Europe’s leading media and entertainment companies and part of Comcast Corporation. To make that happen, Sky’s engineering teams are continuously advancing technology workflows from content creation through delivery behind the scenes. With video encoding, packaging, and distribution a crucial piece of that puzzle, […]

What is IMF? How does it differ from traditional files? The Interoperable Master Format (IMF) is a standardized system for organizing and sharing digital content, which brings significant benefit to the media and entertainment (M&E) industry. It works as a universal framework that simplifies distribution of file-based audio and video across different platforms, devices, and […]

Traditional on-premises render farms often pose significant operational challenges, including hardware procurement, software licensing management, and scalability constraints. However, in the rapidly evolving world of visual effects (VFX) and animation, efficient rendering pipelines are vital to meeting tight deadlines and delivering high-quality content. This is where AWS Deadline Cloud comes into play, offering a fully […]

Any industry that relies on technology inherently deals with disruption, and this includes the media and entertainment. What’s less definitive is how frequently waves of change occur and what impact they may have. Each new technological advancement can present challenges and opportunities, a theme that was readily apparent at a recent HAQM Web Services (AWS) for Media & Entertainment Symposium panel featuring VFX and animation industry leaders. The group came together to discuss the most pressing industry-wide disruptions, including the rapid emergence of generative artificial intelligence (AI), and predictions for the year ahead.

Reader engagement is key for any publisher and directly correlates to revenue growth. One of the best mechanisms to increase reader engagement is personalization. Prior to the mainstream availability of generative AI foundation models (FMs), personalization was, and still is, achieved by understanding patterns in reader behaviour and surfacing content relevant to them. HAQM Bedrock […]

Virtual production has reshaped movie making in many different ways, providing filmmakers with unique capabilities ranging from remote collaboration and pre-visualization to final pixel in-camera visual effects (ICVFX). In the last three years, virtual production has catapulted into the mainstream. While technological advances have made the process more accessible, complex virtual production techniques continue to […]