AWS for M&E Blog

Category: Data Science & Analytics for Media

NAB Show 2025 featured latest generative AI, live cloud sports production capabilities from AWS

More than 55,000 media and entertainment professionals from 160 countries gathered in Las Vegas for NAB Show 2025. At this year’s event, HAQM Web Services (AWS) served up new innovations, industry announcements, and memorable moments at the show. Creating. Connecting. Captivating. As the road to convergence starts with data and scalability, the AWS booth featured […]

Streamlining content compliance: Automating media analysis with HAQM Nova

Streamline content compliance using HAQM Bedrock and Nova foundation models to automatically analyze content across multiple rating systems, significantly reducing review time while maintaining accuracy and lowering costs.

Nomalab automates ad break detection in media workflows with AWS

The Media and Entertainment industry is undergoing unprecedented transformation, with the volume and complexity of content continuing to grow at a rapid pace. To stay competitive, broadcasters and publishers must find innovative solutions to optimize their media workflows from ingest to delivery. Recognizing this challenge, Nomalab, a leading cloud-based media management platform available on the […]

AWS Audio Innovation showcase at NAB 2025

At NAB 2025, April 5-9 in Las Vegas, NV, HAQM Web Services (AWS) will present four integrated demonstrations focused on audio innovation that feature AWS Cloud services and AWS Partner solutions. These demonstrations bring together complete audio workflows including podcast and radio programming creation, content analysis and summarization, metadata creation and tagging, and live transcription […]

AWS showcases innovation in media and entertainment with cloud and generative AI at NAB 2025

Thousands of media and entertainment (M&E) visionaries, technologists, and storytellers will soon gather in Las Vegas for the annual NAB Show from April 5-9, 2025. HAQM Web Services (AWS) will put attendees in the driver’s seat with immersive demos and thoughtful insights shaping the future of the industry, from generative AI to live cloud production. […]

PGA TOUR® enhances AI commentary by operationalizing generative AI

This blog was co-authored by David Provan, Principal Architect, and Trey Pezzetti, Product Manager, PGA TOUR. Professional golf presents unique broadcasting challenges with tournaments featuring up to 144 players, competing across 100-150 acres, with 18 holes representing 18 fields of play. Over multiple days this can total over 10,000 shots captured daily. These challenges become […]

Formula 1® unlocks the most competitive season yet with AWS

This post is co-authored by Ruth Buscombe-Divey, AWS Motorsports Ambassador and Technical Advisor and Race Strategist at Formula 1. In the high-octane world of Formula 1® (F1), where milliseconds separate triumph from defeat, data isn’t just valuable—it’s the invisible force reshaping the sport itself. Since 2018, F1 and HAQM Web Services (AWS) have innovated together […]

Inside the architecture: How the NFL delivers player performance insights at scale using HAQM QuickSight

Every year, the National Football League (NFL) Scouting Combine brings together hundreds of the most promising college football prospects to showcase their abilities through a series of physical and mental tests. While individual drill results—like 40-yard dash times or bench press repetitions—provide valuable data points, synthesizing this information into actionable insights presents a significant challenge. […]

Beyond the stopwatch: Inside the NFL’s new interactive Combine dashboard

The NFL’s Next Gen Stats Combine IQ system, powered by AWS and HAQM QuickSight, transforms athlete performance data into meaningful insights through real-time tracking, sophisticated analytics, and machine learning models that predict player success probabilities for scouts, teams, and fans following the NFL Combine.

4 Nations Face-Off: Revolutionizing hockey analytics with AWS

The highly anticipated 4 Nations Face-Off (February 12-20, 2025) doesn’t just showcase international hockey excellence—it also highlights the future of hockey analytics. NHL EDGE IQ analytics powered by HAQM Web Services (AWS) machine learning help transform how fans experience the game. Breaking down Ice Tilt Watch as Stathletes’ CEO Meghan Chayka and NHL’s Brant Berglund […]