Category: Data Science & Analytics for Media

Pressure Probability introduces a dynamic measure of pressure magnitude in the NFL, capturing factors such as distance from the quarterback, speed, and the quarterback’s movement. The result? A numerical representation of how much duress a quarterback faces over time on each play. Football is a game of strategy, athleticism, and split-second decisions. The rush of […]

Football, a sport of strategy, athleticism, and heart-pounding moments, has always been a game of numbers. Beyond the touchdowns, sacks, and interceptions, there’s a world of hidden metrics that shape the dynamics of each play. We sat down with the AWS Generative AI Innovation Center (GAIIC) to unveil the intricacies behind ‘Pressure Probability,’ the latest AI-powered […]

Introduction Generative AI is transforming how content is created and consumed. Media & Entertainment (M&E) companies face growing demand for personalized and engaging content to serve their audiences across multiple channels. Models like Stable Diffusion, where images and video can be generated with just a simple text prompt, allows businesses to leverage generative AI as […]

Take your business to the next level with the help of HAQM Web Services (AWS) and AWS Partners as they demonstrate new solutions for media and entertainment built on AWS at IBC 2023. From 15 to 18 September at the RAI: Amsterdam, learn more about these media and entertainment solutions designed to simplify how industry […]

Demonstrations, customer presentations, and a variety of panel discussions illustrate the power of the cloud in creating, delivering, and monetizing compelling content experiences As professionals across the global media and entertainment (M&E) industry prepare for the annual International Broadcasting Convention (IBC) 2023 in Amsterdam September 15–18, HAQM Web Services (AWS) is unveiling an exciting lineup […]

HAQM Web Services (AWS) has added 12 new Partner Solutions tailored for media and entertainment (M&E) applications to the AWS Solutions Library. Designed as a pathway to enable customers to deliver better outcomes faster, the AWS Solutions Library features purpose-built technologies, ready-to-deploy software packages, and customizable architectures offered by AWS and AWS Partners. Each new […]

In the past few years, professional sports has applied machine learning (ML) in ways that revolutionize game analysis, accelerate innovation, and improve fan experiences. For instance, NFL Next Gen Stats uses machine learning and data analytics to boost accuracy, speed, and insights in real time to enhance viewing experiences. NHL Face-off Probability uses ML-driven data […]

This post is authored by Devin Pleuler, Senior Director of R&D at Maple Leaf Sports & Entertainment (MLSE), and Ari Entin, Principal of AWS Sports Marketing Communications. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.  Introduction In […]

Predicting what fans are going to watch in December, now. What is the NFL up to with AWS and how does it work? In just three months, National Football League (NFL) schedule makers methodically build an exciting 18 week 272-game schedule spanning 576 possible game windows. How do they do it? We caught up with […]

This blog is co-authored by Igor Oreper and James Varndell, Bitmovin, and Anthony Vu and Kayla Jing, AWS. Overview Capturing and retaining the attention of viewers is a growing challenge for content distributors. Investing in interactive content can keep more viewers engaged for longer; however, this additional investment may not pay off if viewers experience […]