AWS for M&E Blog

Category: Monetization

AWS to showcase live broadcast workflows, generative AI, and more at NAB 2024

As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, HAQM Web Services (AWS) is fully embodying the Show’s motto, ‘Where Content Comes to Life,’ with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, […]

Using program rules with AWS Elemental MediaTailor

With the release of program rules, it is now possible to define alternate media for audience cohorts using AWS Elemental MediaTailor Channel Assembly. This provides customers with an easy and cost effective way to create up to 50 unique audiences on a channel, for use cases such as market-based localization according to content rights or segments of […]