AWS for M&E Blog
Category: Marketing & Advertising
4 new ways AWS customers are using HAQM Bedrock to transform advertising and marketing
AWS customers reveal generative AI-powered technologies at Cannes Lions, debut data privacy advancements The advertising and marketing industry is no stranger to rapid transformation. At the Cannes Lions International Festival of Creativity June 17—21, thousands of advertising, marketing, and media and entertainment professionals from around the world come together to celebrate innovative work and discuss […]
Streamline ad monetization with Prebid Server Deployment on AWS
Today, HAQM Web Services (AWS) announces the general availability of Prebid Server Deployment on AWS. This new solution empowers AWS customers to monetize their content with programmatic advertising at scale across web, mobile, connected TV, gaming, and other properties by quickly and easily deploying Prebid Server, an open-source solution for real-time ad monetization, in their […]
The AWS Cannes Lions 2024 attendee guide
The Cannes Lions International Festival of Creativity brings together thousands of advertising, marketing, and media and entertainment (M&E) professionals from around the world. This year, the event kicks off on June 17. HAQM returns to Cannes Lions with a new look for the HAQM Port: “A’Maison: The House of HAQM”, which draws inspiration from the […]