AWS for M&E Blog
Category: Media Services
Introducing the AWS Well-Architected Video Streaming Advertising Lens
At HAQM Web Services (AWS), we are delighted to introduce the AWS Well-Architected Video Streaming Advertising (VSA) Lens. The VSA Lens consists of a Lens whitepaper and a custom lens, which will become available in the Lens Catalog of the AWS Well-Architected Tool. Contact your account representative for access today. The VSA Lens, the first […]
Whatnot bolsters real-time live stream resiliency with HAQM IVS
Community is at the heart of live shopping destinations like the wildly popular Whatnot. The online marketplace surpassed $3 billion in gross merchandise volume in 2024 and is on track to top that achievement in 2025. People from around the world converge on the platform daily to forge connections and purchase items that they love, […]
NAB Show 2025 featured latest generative AI, live cloud sports production capabilities from AWS
More than 55,000 media and entertainment professionals from 160 countries gathered in Las Vegas for NAB Show 2025. At this year’s event, HAQM Web Services (AWS) served up new innovations, industry announcements, and memorable moments at the show. Creating. Connecting. Captivating. As the road to convergence starts with data and scalability, the AWS booth featured […]
Manage budgets efficiently with budget events in AWS Deadline Cloud
If you’re a producer looking to use HAQM Web Services (AWS) Deadline Cloud Budget Manager to track spend and usage for your render farm, then this blog is for you. AWS Deadline Cloud is a fully managed service that streamlines render management for teams creating computer-generated 2D/3D graphics and visual effects for films, TV shows, […]
Nomalab automates ad break detection in media workflows with AWS
The Media and Entertainment industry is undergoing unprecedented transformation, with the volume and complexity of content continuing to grow at a rapid pace. To stay competitive, broadcasters and publishers must find innovative solutions to optimize their media workflows from ingest to delivery. Recognizing this challenge, Nomalab, a leading cloud-based media management platform available on the […]
New guidance and tools: Cloud-native fast-turnaround media workflows on AWS
At NAB 2025 (April 6-9, 2025), HAQM Web Services (AWS) is launching new guidance and tools for cloud-native fast-turnaround media workflows as part of the Cloud-native Agile Production (CNAP) program. The CNAP program is a collaboration project between AWS, the BBC, Sky and AWS Partners. CNAP is based on BBC Research & Development’s (BBC R&D) […]
New multi-partner live cloud production workshop supported by AWS
As live cloud production (LCP) workloads gain more momentum, customers want to deploy, integrate, and scale their systems more easily while gaining workflow observability. This includes gaining insights into the infrastructure, exposing meaningful application metrics, and monitoring their media assets in the cloud with comparable operational familiarity to their on-premises deployments. To help partners and […]
AWS Audio Innovation showcase at NAB 2025
At NAB 2025, April 5-9 in Las Vegas, NV, HAQM Web Services (AWS) will present four integrated demonstrations focused on audio innovation that feature AWS Cloud services and AWS Partner solutions. These demonstrations bring together complete audio workflows including podcast and radio programming creation, content analysis and summarization, metadata creation and tagging, and live transcription […]
Tubi smashes the Super Bowl live stream record by teaming up with AWS
The most watched sporting event in the United States, the annual National Football League (NFL) championship game is a high stakes broadcast with little room for error. So, when Fox Corporation’s ad-supported streaming service, Tubi, started planning to simulcast FOX’s Super Bowl LIX broadcast, the company immediately focused on preparing its infrastructure to support unprecedented […]
AWS showcases innovation in media and entertainment with cloud and generative AI at NAB 2025
Thousands of media and entertainment (M&E) visionaries, technologists, and storytellers will soon gather in Las Vegas for the annual NAB Show from April 5-9, 2025. HAQM Web Services (AWS) will put attendees in the driver’s seat with immersive demos and thoughtful insights shaping the future of the industry, from generative AI to live cloud production. […]