AWS for M&E Blog

Category: Storage

Whatnot bolsters real-time live stream resiliency with HAQM IVS

Community is at the heart of live shopping destinations like the wildly popular Whatnot. The online marketplace surpassed $3 billion in gross merchandise volume in 2024 and is on track to top that achievement in 2025. People from around the world converge on the platform daily to forge connections and purchase items that they love, […]

New guidance and tools: Cloud-native fast-turnaround media workflows on AWS

At NAB 2025 (April 6-9, 2025), HAQM Web Services (AWS) is launching new guidance and tools for cloud-native fast-turnaround media workflows as part of the Cloud-native Agile Production (CNAP) program. The CNAP program is a collaboration project between AWS, the BBC, Sky and AWS Partners. CNAP is based on BBC Research & Development’s (BBC R&D) […]

AWS Audio Innovation showcase at NAB 2025

At NAB 2025, April 5-9 in Las Vegas, NV, HAQM Web Services (AWS) will present four integrated demonstrations focused on audio innovation that feature AWS Cloud services and AWS Partner solutions. These demonstrations bring together complete audio workflows including podcast and radio programming creation, content analysis and summarization, metadata creation and tagging, and live transcription […]

Tubi smashes the Super Bowl live stream record by teaming up with AWS

The most watched sporting event in the United States, the annual National Football League (NFL) championship game is a high stakes broadcast with little room for error. So, when Fox Corporation’s ad-supported streaming service, Tubi, started planning to simulcast FOX’s Super Bowl LIX broadcast, the company immediately focused on preparing its infrastructure to support unprecedented […]

Migrating workflows from HAQM Elastic Transcoder to AWS Elemental MediaConvert

As media content continues to grow in complexity and volume, many organizations find themselves seeking more scalable and cost-effective transcoding solutions. To combat these challenges consider HAQM Web Services (AWS) Elemental MediaConvert (MediaConvert), a powerful service that addresses the evolving needs of video processing professionals. If you’re currently using HAQM Elastic Transcoder (Elastic Transcoder), you’ll […]

Dynamically configuring job settings with AWS Elemental MediaConvert

Businesses in the media industry often have supply chain systems where their upstream vendors (such as content creators or production companies) receive and ingest large media files. These media files come in a variety of file formats, and the individual file sizes often reach hundreds of gigabytes in size. After the media files are ingested […]

Live to tape video workflows on the cloud with Grass Valley AMPP and AWS

Traditional multi-camera production is performed with on-premises recorders and editing systems, requiring fixed cost equipment investment, and lacking the flexibility of the cloud. Grass Valley AMPP, together with HAQM FSx for Windows File Server, lets you carry out efficient “live to tape” multi-camera workflows where your editors can perform their job from any location using […]

Astro launches FAST channels across Over-the-Top and Direct-to-Home platforms with AWS Elemental MediaTailor

As Malaysia’s biggest content creator, Astro Malaysia Holdings Berhad (Astro) reaches more than 5.4 million homes regionally, as well as more than 20 million unique users across digital platforms. The company’s distinct video services include NJOI, delivered via satellite direct-to-home (DTH), Astro Ultra connected TV boxes, and sooka, made available over-the-top (OTT), with each featuring […]

Snap optimizes Bitmoji rendering with NVIDIA L4 and HAQM G6 Instances

This blog was co-authored by Wenzhou Wang, Tech Lead, Bitmoji at Snap Inc. Snapchat’s Bitmoji allows users to create personalized avatars that mirror their appearance and style, adding a unique, expressive dimension to their online interactions. With millions of rendering requests generated every minute across Chats, Stories, and AR experiences, Snap needed an infrastructure capable […]

Juno FX redefines the future of VFX production in the cloud

In just two years, visual effects (VFX) studio Juno FX has reimagined content creation in the cloud while breaking fresh ground in entertainment production. Its modest team of artists and developers can now compete with much larger studios thanks to Orion, the startup’s software-as-a-service (SaaS) platform developed by sister company Juno Innovations. Built entirely on […]