AWS for M&E Blog

A new HAQM IVS integration makes it possible to enhance live streaming experiences with Snap AR Augmented reality (AR) is transforming modern communication, with over 250 million Snapchatters using augmented reality to communicate with their friends every day on average. Even more telling, around 75 percent of the global population and nearly all smartphone users […]

This blog post was co-authored by Ankit Baphna (Partner Engineer), Arash Pessian (Partner Engineer), Brooke DeWitt (Senior Product Strategy & Product Marketing Manager), and Michael Mase (Partner Engineer) at Snap. Introduction Live streaming has revolutionized the way we connect, share, and consume content. From gaming to shopping, fitness to education, live stream creators have become […]

The media and entertainment (M&E) industry has evolved with the digitization of content, proliferation of platforms, changes in the way media is consumed, emergence of user generated content, and globalization. These changes are fueled by and fuel consumer behavior and expectations. Those who were once happy to just record a live telecast of a show […]

In the past few years, professional sports has applied machine learning (ML) in ways that revolutionize game analysis, accelerate innovation, and improve fan experiences. For instance, NFL Next Gen Stats uses machine learning and data analytics to boost accuracy, speed, and insights in real time to enhance viewing experiences. NHL Face-off Probability uses ML-driven data […]

Introduction When designing and operating video-on-demand workflows at scale, customers require rich metric data to gain insight into the performance of their transcoding pipelines. AWS Elemental MediaConvert is natively integrated with HAQM CloudWatch and HAQM EventBridge, providing customers with the necessary tools to create actionable and observable systems on HAQM Web Services (AWS). MediaConvert now […]

This is the 6th post in our AWS Artist series, find the other five below: AWS Artist Series: Laying out the opening shots of Spanner AWS Artist Series: Compositing Spanner­­ AWS Artist Series: Creating characters with dynamic wrinkles  AWS Artist Series: Animating Noa  AWS Artist Series: Rigging the bridge for “Spanner” Introduction Picchu is the story […]

Within the media and broadcast industry there is an incumbent need for broadcast operators to maintain visibility of video workflow health and performance. AWS Elemental MediaLive is a broadcast-grade live video processing service that creates high-quality streams for delivery to broadcast TVs and internet-connected devices.  MediaLive has a rich set of alerts, HAQM CloudWatch Events and […]

This post is authored by Devin Pleuler, Senior Director of R&D at Maple Leaf Sports & Entertainment (MLSE), and Ari Entin, Principal of AWS Sports Marketing Communications. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.  Introduction In […]

When the National Hockey League (NHL) announced its expansion into Seattle, local hockey fans were excited to get the chance to root for their first home team. The newly formed Seattle Kraken (Kraken) knew they had a unique chance to build a foundation for decades of fan engagement as they prepared for the 2021­–2022 season. […]

This blog post was co-authored by Chris Wolford, Managing Director, Event & Media Technology at NASCAR. Introduction The National Association for Stock Car Auto Racing (NASCAR) has a rich history that dates back to the late 1940s. Over the years, NASCAR has become one of the most popular motorsport organizations in the world, giving fans […]