AWS Messaging & Targeting Blog

Category: HAQM Athena

Analyzing HAQM SES event data with AWS Analytics Services

In this post, we will walk through using AWS Services, such as, HAQM Kinesis Firehose, HAQM Athena and HAQM QuickSight to monitor HAQM SES email sending events with the granularity and level of detail required to get insights from your customers engage with the emails you send. Nowadays, email Marketers rely on internal applications to […]

Tracking email engagement with AWS Analytics services

Update: July 26, 2023 – This blog has now a script to automate its deployment. You can find it in this Github repository. Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, […]

How to set up HAQM Quicksight dashboard for HAQM Pinpoint and HAQM SES engagement events

In this post, we will walk through using HAQM Pinpoint and HAQM Quicksight to create customizable messaging campaign reports. HAQM Pinpoint is a flexible and scalable outbound and inbound marketing communications service that allows customers to connect with users over channels like email, SMS, push, or voice. HAQM QuickSight is a scalable, serverless, embeddable, machine […]