AWS Messaging & Targeting Blog

Starting to use dedicated IPs has always been a long, complicated process driven by factors such as the large effort to monitor and maintain the IPs and the costs, both in infrastructure and management of IP and Domain reputation. The Dedicated IP (Managed) feature in HAQM SES eliminates much of the complexity of sending email via […]

Introduction When setting up your email sending infrastructure and connections to APIs it is necessary to ensure proper setup. It is also important to ensure that after making changes to your sending pipeline that you verify that your application is working as expected. Not only is it important to test your sending processes, but it’s […]

As a sender, selecting the right domain for the visible From header of your outbound messages is crucial for optimal deliverability. In this blog post, we will guide you through the process of choosing the best domain to use with HAQM Simple Email Service (SES) Understanding domain selection and its impact on deliverability With SES, […]

What is email authentication and why is it important? HAQM Simple Email Service (SES) lets you reach customers confidently without an on-premises Simple Mail Transfer Protocol (SMTP) system. HAQM SES provides built-in support for email authentication protocols, including DKIM, SPF, and DMARC, which help improve the deliverability and authenticity of outgoing emails. Email authentication is […]

Introduction In this blog post I’d like to walk you through how to implement BIMI while using HAQM SES. For your information BIMI can be best described by the following excerpt from bimigroup.org: Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of brand-controlled logos within […]

Note: The solution described below is outdated. WhatsApp is now available natively through AWS End User Messaging. Visit here to get started. How to add WhatsApp as an HAQM Pinpoint Custom Channel WhatsApp now reports over 2 billion users in 180 countries, making it a prime place for businesses to communicate with their customers. In […]

Note: The solution described below is outdated. WhatsApp is now available natively through AWS End User Messaging. Visit here to get started. In this blog you will deploy a solution that integrates HAQM Pinpoint with WhatsApp for outbound and inbound messages. HAQM Pinpoint is a multichannel customer engagement platform allowing you to engage with your […]

Introduction HAQM Pinpoint is widely used by many customers for their various user engagement use cases like marketing campaigns, scheduled communications (newsletters, reminders, etc.), and transactional messaging. By using the message template feature in HAQM Pinpoint, customers can design messages personalized to the specific end users, by using variable attributes. While HAQM Pinpoint enables customers […]

In today’s interconnected world, businesses need to communicate with their customers through multiple channels. This means using a variety of messaging apps, social media platforms, and other communication tools to reach customers where they are. One such platform that has gained immense popularity in select Asian markets is LINE. As the biggest social network in […]

In this blog you will learn how to track and attribute HAQM Pinpoint push notification events for Campaigns and Journeys via API. HAQM Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers across 6 different channels. HAQM Pinpoint’s push notification channel, can send messages to your mobile app users via […]