AWS Messaging & Targeting Blog

SMS messaging is a great way to stay in touch with your customers and send them timely, relevant messages. However, it’s always required to get their permission before you start sending them texts. This is known as opting in. There are a few different ways to opt-in users to your SMS program. One common method […]

In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. Let’s delve into the specifics and what HAQM Simple Email Service (HAQM SES) customers need to do to comply with these requirements. What are the new email sender requirements? The new requirements include long-standing best practices […]

How to Migrate Your SMS Program to AWS End User Messaging In the fast-paced realm of communication, where every second counts and attention spans are shorter than ever, the choice of channels that you use to deliver your message to your recipients is critical. While we often find ourselves swept away by the allure of […]

Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as HAQM Bedrock in “From Prompt Engineering to Auto […]

Introduction Part 2 of 3: From Cohorts to Campaigns Businesses are constantly looking for better ways to engage with customer communities, but it’s hard to do when profile data is limited to user-completed form input or messaging campaign interaction metrics. Neither of these data sources tell a business much about their customer’s interests or preferences […]

Introduction Part 1 of 3: Extending the Cohort Modeler Businesses are constantly looking for better ways to engage with customer communities, but it’s hard to do when profile data is limited to user-completed form input or messaging campaign interaction metrics. Neither of these data sources tell a business much about their customer’s interests or preferences […]

HAQM Pinpoint is a multichannel communication service that helps application developers engage their customers through communication channels such as SMS or text messaging, email, mobile push, voice, and in-app messaging. HAQM Pinpoint SMS provides the global scale, resiliency, and flexibility required to deliver SMS and voice messaging in web, mobile, or business applications. SMS messaging […]

HAQM Pinpoint offers marketers and developers one customizable tool to deliver customer communications across channels, segments, and campaigns at scale. HAQM Pinpoint makes it easy to run targeted campaigns and drive customer communications across different channels: email, SMS, push notifications, in-app messaging, or custom channels. HAQM Pinpoint campaigns enables you define which users to target, determine […]

Navigating Multi-Tenancy in HAQM Pinpoint Businesses are constantly evolving, often managing multiple product lines, customer segments, or even geographical locations. Furthermore, many business-to-business (B2B) companies that are Independent Software Vendors (ISVs) will often need to manage their customer’s marketing automation environment. This complexity necessitates a robust customer engagement strategy that can adapt and scale efficiently. […]

HAQM SES: Email Authentication and Getting Value out of Your DMARC Policy Introduction For enterprises of all sizes, email is a critical piece of infrastructure that supports large volumes of communication. To enhance the security and trustworthiness of email communication, many organizations turn to email sending providers (ESPs) like HAQM Simple Email Service (HAQM SES). […]