AWS Messaging & Targeting Blog

Tag: email

Tracking email engagement with AWS Analytics services

Update: July 26, 2023 – This blog has now a script to automate its deployment. You can find it in this Github repository. Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, […]

Deliverability Sessions: Managing Large Volume Spikes in Email

Introduction: In an ideal world of email deliverability, email is sent on a regular cadence to a normalized lists of subscribers and recipient email addresses with no major changes in pattern. Typically the volume, list members and content are relatively the same and mailbox providers (such as Gmail) begin to expect that schedule and those […]

Architecture showing how to forward emails by content using HAQM SES

Forwarding emails automatically based on content with HAQM Simple Email Service

Introduction Email is one of the most popular channels consumers use to interact with support organizations. In its most basic form, consumers will send their email to a catch-all email address where it is further dispatched to the correct support group. Often, this requires a person to inspect content manually. Some IT organizations even have […]

How HAQM Simple Email Service supported the growth of email in 2020

Over the last 12 months, organizations of all types have increasingly needed to stay connected to their customers. With the move to virtual interactions accelerating across industries, email has remained a trusted channel for customer communications. HAQM Simple Email Service (SES) has seen record outbound email traffic in 2020, supporting critical customer communications during COVID […]

Send real-time alerts using HAQM Pinpoint

Businesses need to send real-time notifications in order to take action when alerted of a critical situation. Examples could include anomaly detection, healthcare emergencies, operations failures, and fraud transactions. Email, SMS, and push notifications are often used to notify stakeholders in real-time. However, building a large-scale, real-time notification solution can be a complex and costly […]

Building Your First Journey in HAQM Pinpoint

Note: This post was written by Zach Barbitta, the Product Lead for Pinpoint Journeys, and Josh Kahn, an AWS Solution Architect. We recently added a new feature called journeys to HAQM Pinpoint. With journeys, you can create fully automated, multi-step customer engagements through an easy to use, drag-and-drop interface. In this post, we’ll provide a […]