The HAQM SES Blog is now the AWS Messaging and Targeting Blog

Regular visitors to this blog may have noticed that its name has changed from the HAQM SES Blog to the AWS Messaging and Targeting Blog. The HAQM SES team has been working closely with the HAQM Pinpoint team in recent months, so we decided to create a single source of information for both products.

If you’re a dedicated HAQM SES user, don’t worry—HAQM SES isn’t going anywhere. However, as the goals of our two teams started to overlap more and more, we realized that we had lots of ideas for blog posts that would be relevant to users of both products.

If you’re not familiar with HAQM Pinpoint yet, allow us to make a brief introduction. HAQM Pinpoint was originally created to help mobile app developers analyze the ways that their customers used their apps, and to send mobile push messages to those users. Over time, the capabilities of HAQM Pinpoint grew to include the ability to send transactional messages (such as order confirmations, welcome messages, and one-time passwords), segment your audience, schedule campaign execution, and send messages using other channels (including SMS and email). In short, HAQM Pinpoint helps you deliver the right message to the right customers at the right time using the right channel.

In the past, this blog focused mainly on providing information about new features and common issues. Our new blog will include that same information, as well as practical tips, industry best practices, and the exciting things our customers have done using HAQM SES and HAQM Pinpoint. We hope you enjoy it!

If you have any questions, or if there’s anything you’d like to see us cover in the blog, please let us know in the comments section.