AWS for Media & Entertainment
IBC SHOW 2024
Demo Showcase

Monetization

Unlocking incremental revenue with AWS Elemental MediaTailor and HAQM Ads

Monetization - Unlocking incremental revenue with AWS Elemental MediaTailor and HAQM Ads

This workflow demonstration helps publishers unlock unique and incremental demand for their ad-supported streaming TV and audio content on HAQM Demand Side Platform (ADSP) and Google Ad Manager (GAM), improving publisher fill-rates and CPMs. This offers customers of the Google Ad Manager (GAM) ad server and programmatic ads, in concert with HAQM Publisher Services (APS) for server-side header bidding and Datazoom player Software Development Kit (SDK) to provide Interactive Advertising Bureau (IAB) certified Open Measurement. Demand from HAQM Ads includes premium third-party brands and advertisers as well as HAQM’s brands. In addition, publishers get all the benefits of APS Enterprise tools and services, including seamless integration with Deal Cloud, HAQM Publisher Cloud, Connections Marketplace, and HAQM Measurement/Insights.

Architecture

Real-Time Advertising
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Disclaimer

References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between HAQM or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running HAQM EC2 instances or using HAQM S3 storage.