The most common use cases include:
Voice of customer analytics: You can gauge whether customer sentiment is positive, neutral, negative, or mixed based on the feedback you receive via support calls, emails, social media, and other online channels.
Semantic search: You can use HAQM Comprehend to provide a better search experience by enabling your search engine to index key phrases, entities, and sentiment. This enables you to focus the search on the intent and the context of the articles instead of basic keywords.
Knowledge management and discovery: You can analyze a collection of documents and automatically organize them by topic. You can then use the topics to personalize content for your customers.