AWS sees generative AI as transformative for M&E. Generative AI can extract value from content, speed monetization and supply chain workflows, personalize viewing experiences, and reduce the cost and time for content production. With decades of AI/ML investment, HAQM is uniquely positioned to infuse generative AI capabilities into its M&E solutions to drive innovation.
Why generative AI adds value to M&E
Unmatched M&E experience
AWS for M&E industry expertise and experience provide insights and best practices to help customers use the cloud to solve challenges specific to M&E.
Purpose-built industry services and solutions for M&E
AWS aligns the most purpose-built services and capabilities for media and entertainment of any cloud with six solution areas mapped to workloads that help customers transform the industry.
Breadth and depth of M&E Partners
Accelerate deployments with the broadest and deepest M&E partner network across the six solution areas, inclusive of ISVs and SIs.
Transformational user experiences for M&E
HAQM has invested heavily in the development and deployment of AI and ML tools for more than two decades and is uniquely positioned to infuse generative AI capabilities into its solutions to support M&E innovation.
Generative AI and AWS for M&E
Generative AI improves content personalization and viewing experiences
Using services from AWS, media companies can fine-tune large language models on their customer data to generate highly personalized content, descriptions, and marketing materials. This enhances the overall viewing experience and increases customer and fan engagement.
Sports is taking the lead in generative AI adoption and changing the game
Sports entities make fan experiences more compelling through the use of generative AI. AWS customers, including the PGA TOUR, NFL, FOX, DFL, and Formula 1 all leverage generative AI for varied use cases, including chatbots, knowledge assistants, and natural language generation to increase fan engagement.
AWS for M&E Generative AI featured use cases
Learn how AWS for M&E customers apply the potential of generative AI.
FOX Corporation
FOX is reimagining how the world interacts with media by enhancing viewer experiences using generative AI, machine learning, and data solutions on AWS. Using services such as HAQM SageMaker, HAQM Rekognition, and HAQM Personalize, as well as exploring HAQM Bedrock and HAQM Titan, FOX is accelerating data insights to deliver AI-driven products in real time that are contextually relevant and highly valuable to consumers, advertisers, and broadcasters alike.
PGA TOUR
PGA TOUR collaborated with the AWS Generative AI Innovation Center to develop a golf-specific Virtual Assistant POC that enables a user to get answers to golf-related questions in an interactive fashion.
Wonder Dynamics
Wonder Dynamics, with its AI tool Wonder Studio that automatically animates, lights, and composes CG characters into a live-action scene, showcases how AI is transforming visual effects for film and television.
M&E solution guidance for generative AI
Get inspired
M&E customers of all sizes use generative AI to transform their business
Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI
DFL Deutsche Fußball Liga and HAQM Web Services Expand Partnership to Further Drive Innovation Across Bundesliga and Bundesliga 2
AWS for M&E resources
Explore additional webinars, reports, and blog posts that explore the potential of generative AI.
Creating bespoke customer engagement with ThinkAnalytics using generative AI on AWS
Engage online sports fans with live event commentary using generative AI on HAQM Bedrock
Create super resolution for legacy media content at scale with generative AI and AWS
IMG ARENA predicts golfer performance with HAQM SageMaker
Generative AI assists creative workflows with inpaint eraser and HAQM SageMaker – Part 1
Generative AI in M&E Panel Session LA Symposium 2023
Understand how generative AI can be used in media and entertainment
Transforming Global Content Delivery: The Power of Generative AI with Mission Cloud and MagellanTV
Driving Marketing Innovation Using Generative AI from AWS with Launchmetrics
Generative AI AWS Partners for M&E
Learn how AWS Partners build solutions using generative AI on AWS to boost productivity, build differentiated experiences, and innovate faster.
Discover Generative AI Competency Partners here.
Tools for building generative AI applications
AWS generative AI and machine learning services
Most performant, low-cost infrastructure
Get started
Leading industries are already using AWS Generative AI. Contact our experts to start your journey today.