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    Amplitude Digital Analytics Platform

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    Do you know how your digital products drive your business? With Amplitude, now you know. Amplitude is a unified system that brings together an entirely new depth of customer understanding with the speed of action to optimize experiences in the moment.
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    Amplitude Digital Analytics Platform

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    Overview

    We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.

    Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.

    The Amplitude Digital Optimization System is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:

    See and understand customer behavior Predict which actions lead to business outcomes Adapt each experience to maximize impact

    Amplitude Products: Analytics Accelerate product decisions & actions that drive growth with the #1 product analytics solution.

    Experiment Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.

    Recommend Create and push behavioral audiences across the stack or take personalization further with predictive segmentation and recommendations.

    For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com  for a private offer.

    Highlights

    • Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
    • Cross-functional data access - Increases decision quality and velocity with high adoption across all teams.
    • Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.

    Details

    Delivery method

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Amplitude Digital Analytics Platform

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Amplitude Growth
    Amplitude Growth Package with up to 50 Million Events Included
    $80,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional Event Volume
    $10,000.00

    Vendor refund policy

    Contact us

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Support

    Vendor support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by HAQM Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    10
    In eCommerce
    Top
    10
    In Analytics
    Top
    25
    In Analytic Platforms

    Customer reviews

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    AI generated sentiment from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Data Analytics Capability
    Advanced product analytics platform with comprehensive user behavior tracking and analysis
    Experimentation Framework
    Built-in experimentation solution powered by analytics and customer behavior insights
    Behavioral Audience Segmentation
    Predictive segmentation and recommendation capabilities for creating targeted user audiences
    Multi-Team Data Integration
    Unified data system enabling cross-functional data access and visibility across organizational teams
    Customer Journey Visualization
    360-degree view of user interactions with instant insights into complex and simple user journey patterns
    User Interaction Visualization
    Advanced heatmap and journey tracking technology that captures user clicks, hovers, and scrolling behaviors across digital platforms
    Session Replay Technology
    Comprehensive user journey recording system that captures mouse movements, clicks, taps, and swipes with precise replay capabilities
    Performance Analytics
    AI-powered analytics platform that evaluates content element performance using metrics like attractiveness, engagement, click rate, and conversion
    Digital Experience Intelligence
    Machine learning-driven platform that provides deep insights into user progression from entry to exit across digital interfaces
    Impact Measurement Framework
    Advanced quantification system that correlates user experience metrics with key business performance indicators like conversion rates and revenue
    Data Capture Automation
    Autocapture technology that automatically tracks and streams comprehensive digital interaction data without manual event tracking
    Real-time Data Analysis
    Instant access to high-quality behavioral data with real-time exploration and analysis capabilities
    Data Science Integration
    Advanced data science techniques applied to complete digital engagement data to uncover behavioral insights
    Streaming Data Pipeline
    Automated event streaming infrastructure enabling continuous data collection across web, mobile, and digital applications
    Behavioral Insight Generation
    Automated insight mining that identifies unique user engagement patterns and potential improvement opportunities

    Contract

     Info
    Standard contract
    No

    Customer reviews

    Ratings and reviews

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    0 AWS reviews
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    2283 external reviews
    External reviews are sourced from G2  and are not included in the star rating for this product.
    Inna N.

    Good analytics to make proper corrections

    Reviewed on Apr 17, 2025
    Review provided by G2
    What do you like best about the product?
    Session replays (you have chance not only recheck visited pages but get more detailed information)
    What do you dislike about the product?
    It is rather difficult to say so as we have not to much time to discover dislike points
    What problems is the product solving and how is that benefiting you?
    we give actual information to improve our content
    Computer Software

    Very good

    Reviewed on Apr 16, 2025
    Review provided by G2
    What do you like best about the product?
    Does a good job of making it easy to find suitable insights
    What do you dislike about the product?
    The price is quite high, it makes it hard to keep the tool compared to cheaper alternatives
    What problems is the product solving and how is that benefiting you?
    It helps in my understanding of user journeys through our apps and products
    Koushal B.

    Powerful Analytics with Minor Learning Curve

    Reviewed on Apr 15, 2025
    Review provided by G2
    What do you like best about the product?
    What I love most about Amplitude Analytics is how easy it is to use while still giving us powerful insights. The way it lets us track user journeys and analyze cohorts has been a game-changer for understanding our customers' behavior. I'm constantly impressed by the retention analysis tools - they've helped us figure out which features keep users coming back. Being able to create our custom events without bugging our engineers every time is such a relief! And I appreciate how simple it is to share findings with other teams, which has helped us make better decisions across the board.
    What do you dislike about the product?
    Honestly, I don't have major complaints about Amplitude Analytics. If I had to mention something, I'd say it could be a bit more beginner-friendly for new team members - there's a learning curve at first. I also wish their mobile app experience was more robust, as I often need to check metrics on the go.
    What problems is the product solving and how is that benefiting you?
    Amplitude Analytics has been instrumental for me by helping us identify where users drop off in our funnel and understand our conversion paths. We're now able to effectively track performance of new features, create meaningful user cohorts, and analyze conversion rates across different segments. The ability to build custom dashboards and easily share insights with our sales and product teams has transformed how we make decisions. Everyone can now access the data they need, which has helped us align our efforts toward improving the language learning experience based on actual student behavior rather than assumptions.
    Patrick R.

    Customer Insights and Analysis

    Reviewed on Apr 11, 2025
    Review provided by G2
    What do you like best about the product?
    We use amplitude in our Customer Success org for monitoring customer usage, getting actionable insights, and unlocking a more proactive approach should we detect something, whether good or bad.
    What do you dislike about the product?
    Theres a bit of a learning curve to getting up and running and starting to extract value. Some of this is tied to your underlying data infrastructure, but theres definitely a little more education and training than I would prefer, this has hindered wider adoption.
    What problems is the product solving and how is that benefiting you?
    Amplitude gives the Customer Success team, and a broader group of stakeholders a view into what actions customers are or arent taking on our platform, and serves as a valuable platform for sharing insights through dashboarding, and exported reports.
    Lina D.

    Intuitive experience

    Reviewed on Apr 11, 2025
    Review provided by G2
    What do you like best about the product?
    GenAI that quickly creates the graph you are looking to build
    What do you dislike about the product?
    Managing projects and permissions, not having actual URLs that are shareable for projects
    What problems is the product solving and how is that benefiting you?
    Facts about users, analysis of features, tracking KPI goals
    View all reviews