Sold by: Cordial
Cordial is the cross-channel marketing and data platform for customer-obsessed brands. Collect all of your customer data in one platform, and use it to build audience segments, discover trends, and automate customer experiences at enterprise scale.
Overview
Cordial's cross-channel messaging and data platform is designed for agile marketing teams and technologists to send personal, relevant, and intelligent messages across any channel. Activate unlimited amounts of customer data up-to-the-second and connect with complex business data, regardless of its structure or schema. Empower your teams to create, experiment, and validate their strategies in real-time, transform your processes, and deliver business-changing customer engagement.
Messaging Channels Deliver a unified brand experience personalized to each person across all channels including email, sms, mobile app, web acquisition and REST channels.
Agile Marketing User Interfaces Empower your teams to work better, faster, smarter developing reusable, scalable messaging workflows and creating personalized messages in a single platform.
Cordial Data Platform Collect all of your customer and business data from anywhere in your tech stack and activate it for immediate use in your messaging programs.
Custom pricing is available for any volume of messages across email, SMS and mobile app. Full platform includes unlimited data, contacts, attributes and real-time events. Additional discounts may apply for multi-year duration and payment terms.
For custom pricing, EULA or a private offer, please contact us at aws-marketplace@cordial.com .
Highlights
- Cordial empowers marketing teams to create personal relationships with every customer. Our vision is to build technology for teams to communicate cordially--delivering messages that are personal, relevant, and intelligent.
- Cordial is powered by and runs only on AWS.
- Cordial and AWS work closely together to service our joint clients in Retail, eCommerce, Healthcare, Media/Publishing & Digitally Native Businesses (DNB)
Details
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Cordial Enterprise | Full platform with up to 750 million emails | $375,000.00 |
Cordial Mid Market | Full platform with up to 125 million emails | $125,000.00 |
Vendor refund policy
Fees are non-cancellable and non refundable, except as required by law. Contact your Client Success Manager (CSM) to discuss your specific situation.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
Each client is assigned a named Client Success Manager (CSM). The Cordial knowledgebase is available at support.cordial.com. Support can be reached via email at support@cordial.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by HAQM Web Services.
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Customer reviews
Swapna D.
Cordial: Is It worth It? My Honest Review?
Reviewed on Mar 21, 2025
Review provided by G2
What do you like best about the product?
Honestly, I am very much happy with their marketing platform, like how it is pushing that personalised touch. It's not about a throwing some random messages and calling it a day. Instead, they are really going deep with data, understanding each customer properly, that's what the real messaging makes it feel real. They even handle email more professionally, along with this adding AI to help it out it's like they are making things more smarter and more efficient.
What do you dislike about the product?
Well, to be honest, it can feel a bit complex at first. There's a lot of features which is good but it takes time to really get the hang of everything.And sometimes the support documentation could be a bit clearer. Cordial is a powerful tool but you need to invest the time to learn it properly.
What problems is the product solving and how is that benefiting you?
Using Cordial for mobile marketing and automation, has really helped me streamline our customer reach. Before using it, we struggled to send personalised messages via SMS and In app notifications and our marketing campaigns feels scattered. Cordial solved this issue by centralising our customer data, by allowing us to send messages to our precise targets. This helped us not sending some randomly some generic notifications anymore but able to send some relevant offers and updates that customers actually care about. Thanks to Cordial, for making our work easy and improving our engagement rates.
Leave a comment0 comments
N.k Rohan G.
Automation Software
Reviewed on Feb 03, 2025
Review provided by G2
What do you like best about the product?
Cordial is Ease of Use and real time data processing ,Ease of implementation and best customer support, frequency of use very good, Number of features
What do you dislike about the product?
UI can be improved and cost effective ,sleep learning, Ease of integration
What problems is the product solving and how is that benefiting you?
Cordial is solving real time segmentationand automation, brand can send highly personalized emails
Marketing and Advertising
Very good.
Reviewed on Oct 09, 2024
Review provided by G2
What do you like best about the product?
It is extremely versatile and helpful! It is easy to implement in my project and their friendly customer support staff is always at the order of the day. I use it daily in my projects and it integrated so well that I have boosted my efficiency so much that I'll be the next CEO of my company!
What do you dislike about the product?
I would like a better user interface. It is not very user friendly.
What problems is the product solving and how is that benefiting you?
I do not need a social media team anymore since I have successfully automated my posts so that I get free marketing.
Retail
Great service with many features and helpful employees
Reviewed on Jan 11, 2024
Review provided by G2
What do you like best about the product?
The willingness from the Cordial team to help us with complex projects.
What do you dislike about the product?
There are a few featuers that are not yet avaiable in an auomtated way such as DOW and TOD optimization.
What problems is the product solving and how is that benefiting you?
We send transactional, triggered and promotional emails to our subcribers using Cordial. They have assisted us in using best practices to bucket our subscriber list and target audiences accordingly to increase CTR and CVR.
madeline h.
Cordial - Tailor to your liking
Reviewed on Dec 15, 2023
Review provided by G2
What do you like best about the product?
I like best that I can come to my cordial team with ideas for new automations, blocks, anything, and they will be able to make something specific for my needs.
What do you dislike about the product?
I dislike how often I run into problems with some of these blocks whether they not be compatible with others or what have you.
What problems is the product solving and how is that benefiting you?
Being able to use push and email notifications within the same customer journey.