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On boarding to the tool has been quite the process for the team
What do you like best about the product?
The UI is simple and easy to use. The audience sizing is helpful.
What do you dislike about the product?
The save/publishing automatically fills in the title of my change. I'd like to fill that in myself each time.
What problems is the product solving and how is that benefiting you?
Joining users from multiple properties and platforms. Having a single view of a user is vital to a multiplatform organization like ours.
Recommendations to others considering the product:
Implement project management for rolling out the product, in a low project visibility environment, roll out will be difficult.
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Using Tealium AudienceStream to Personalize User Experience
What do you like best about the product?
Once it is properly set up with all applicable data feeds, it's brilliant! I love being able to target different types of users with information relevant to them. For example, you can have one category page with items important to the vast majority of shoppers, but if you are not adding what they are interested will the shopper become bored of flipping through multiple pages prior to seeing what they are interested in. You may even lose them to a competitor. I really like how intuitive I can be utilizing AudienceStream. I also really like how I can see how many users are actually in an Audience. This allows me to targeter the bigger and more valuable users more efficiently.
What do you dislike about the product?
I don't love Trace. I've tried this before in conjunction with Optimizely, but for some reason, it does not work with our storefront. I know AudienceStream is working, but it is hard to QA my work. We see positive results overall though. It would be nice for Trace to be upgraded, however.
What problems is the product solving and how is that benefiting you?
Before we were able to implement content and used customer feedback and other data feeds, now we can target with live data and targeting. I'm able to add efficiencies and reduce showing products to Pet Owners who are not interested leading them to leave our eCommerce website.
Tealium Tag Manage
What do you like best about the product?
The User Interface is easy to use and navigate. Including very helpful links to set up things from scratch for new users.
What do you dislike about the product?
I would like more features on the reporting end, but seems like they are still building these out.
What problems is the product solving and how is that benefiting you?
Tracking and understanding customer behavior and be able to re-serve those guests advertisements.
Recommendations to others considering the product:
Spend time taking the training classes. They break down the pros and cons of their product and how to be effective with using it.
Powerful Tag Management System
What do you like best about the product?
Tealium IQ is great for managing not only standard marketplace tags but also custom solutions. Comes with great support team that responds promptly to solve issues.
What do you dislike about the product?
Difficult to delegate tag management to non-tech individuals. Lack of workflow process management features to allow approvals to publish changes.
What problems is the product solving and how is that benefiting you?
Makes managing multiple marketing tags from different stakeholders easy. Implement custom javascript solutions to solve complex issues.
Powerful Alternative
What do you like best about the product?
More powerful, flexible and customizable than alternatives, especially free ones
What do you dislike about the product?
Can have a bit of a learning curve for non-technical users
What problems is the product solving and how is that benefiting you?
Better tag management, consent management
One place for all your pixels
What do you like best about the product?
I like the ease of integrating the pixels and connecting them with your site. Also, it has a great collection of ready to add pixels without creating manually
What do you dislike about the product?
Still needs a lot of automation work. Even though it has a lot of existing pixels that are ready to add, it still needs some manual effort to add them to your site and configure
What problems is the product solving and how is that benefiting you?
Site code looks a lot cleaner now with Tealium doing all the dirty work behind the screens
Solid Tag Management alternative to GTM
What do you like best about the product?
Tealium has proved to be a good alternative to other tag containers on the market.
What do you dislike about the product?
Some templates are outdated and require additional time to be spent implementing tags.
What problems is the product solving and how is that benefiting you?
Site tagging for multiple vendors.
Recommendations to others considering the product:
User interface is easy to navigate, tags are easily implemented using built in templates which can be found for most large ad vendors.
Tealium Tag Management Review
What do you like best about the product?
It's a very easy to use tag management solution! Reporting is great as well, which makes it easier to show value to management and justify costs.
What do you dislike about the product?
The event tracking and the modular tracking isn't the best and requires lot of custom code.
What problems is the product solving and how is that benefiting you?
Website visits and especially product page analytics.
Recommendations to others considering the product:
I think it depends on your use case when selecting between tealium or a different company like google tag manager, if it is not a super complicated use case, tealium does the job.
AudienceStream Reivew & Feedback from my perspective
What do you like best about the product?
Platform is plug N play and easy to access and utilize and integrate into your own analytics tools and platform
What do you dislike about the product?
We did experience one downtime on the platform this year but it was only down for just over an hour.
What problems is the product solving and how is that benefiting you?
AudienceStream CDP allows us to do real time analytics of our overall Marketing effectiveness is specific channels and segments
Recommendations to others considering the product:
Make sure that you've set aside enough development and implementation time on the front end and use Tealiums integrated professional services whenever possible
Tealium AudienceStream CDP review
What do you like best about the product?
It provides the capability to group disparate data source into meaningful customer profiles, so it make customization of customer experience possible. Besides it is very easy to integrate different data source and set up different attributes.
What do you dislike about the product?
I would like to see it add the "call to action" features and alerts. All users to set up "call to action" based on attribute triggers. Once call to action triggers, it send alerts. This way, it builds a strong connection between findings and actions.
What problems is the product solving and how is that benefiting you?
It is very useful to understand customer experience and behavior throughout the journey. It also enable easy testing the effectiveness of marketing campaign and and customer success actions, what works, what doesn't work for each profile group.
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