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Tealium AudienceStream CDP review
What do you like best about the product?
It provides the capability to group disparate data source into meaningful customer profiles, so it make customization of customer experience possible. Besides it is very easy to integrate different data source and set up different attributes.
What do you dislike about the product?
I would like to see it add the "call to action" features and alerts. All users to set up "call to action" based on attribute triggers. Once call to action triggers, it send alerts. This way, it builds a strong connection between findings and actions.
What problems is the product solving and how is that benefiting you?
It is very useful to understand customer experience and behavior throughout the journey. It also enable easy testing the effectiveness of marketing campaign and and customer success actions, what works, what doesn't work for each profile group.
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Great Flexibility, Good Connectivity
What do you like best about the product?
The ways I can define my own attributes and enhance my incoming data. It has a lot of data types that you can map. I really like the rules you can create to map incoming data to plain english descriptors so that many different users can benefit from the enrichments.
What do you dislike about the product?
Lack of connection to Adobe services for email events. The current connector to ACS uses an older way of connecting to Adobe's API and it hasn't been useful to us. The customer service has been great though and has engaged with us along the way to find solutions.
What problems is the product solving and how is that benefiting you?
We are stitching data from multiple sources on a Google ID and pushing it back out to targeted ads. We are exploring adding even more data sources so that we can enrich our customer experiences even more. We would love to see Tealium support our email efforts in providing targeted email content to our users based on the enrichments we've made in Tealium.
Recommendations to others considering the product:
Think about what you would use it for and make sure it has the audience connector you need. It is a great tool if you have the use-case. We are using it primarily to push ads on Google platforms to users we've seen on Google platforms and drive retention and re-engagement. We also have a team of people including developers, analysts, ad experts and strategists who are working to get the most out of this product.
Tealium Tag manager
What do you like best about the product?
It is the whole source of truth for our product.
What do you dislike about the product?
Difficult to handle the tag calls sometimes
What problems is the product solving and how is that benefiting you?
We use Tealium for tracking and it helps to see how is our traffic flow. We get a good understand of our product and what is working for our users
Great for enhanced detail
What do you like best about the product?
The best part of Tealium IQ is the organization of detail on the Tealium dash. We use the categorization of detail to track tags by tactic, by date and by depth. We ladder all of this into our data hub and use this a few different ways
What do you dislike about the product?
Its a good news/bad news situation for the things we wish that were better. The more you use the tool then the more difficult it becomes sometimes to section the data. The number of badges you set up can be tough to manage - but it does require some full time hands to use it and understand it. We wish there was a cleaner way to categorize - but its not that bad.
What problems is the product solving and how is that benefiting you?
We use it to look beyond what a typical tag and tracker system can do. We use it to see much more holistically the pathing of the user to get to the site as well as the ability to group users together. Not just X number of users landed on this page.... we actually can see the whole picture.
Recommendations to others considering the product:
Work with your Tealium account account team to get the set up that fits your organization. The cost is worth it... they also offer lots of detail and info to pass along to your finance team so that the costs are fully explained.
Great product to manage 3rd party scripts/tag
What do you like best about the product?
Easiest way to manage 3rd party script/tags. You can turn on/off without needing to change your code base.
What do you dislike about the product?
UI - user interface needs to be improved
What problems is the product solving and how is that benefiting you?
Managing 3rd party scripts on which we don’t have any control and don’t want to affect page performance in case if they are not loading
Easy To Use, Easy to Navigate, Smart, Thoughtful, Reliable, User Friendly,
What do you like best about the product?
It predicts my ideas, best customer support
What do you dislike about the product?
It's so easy to use, which means it's easy to make a mistake
What problems is the product solving and how is that benefiting you?
all non internal JS/Tags are managed through Tealium
Powerful Tool For Marketers
What do you like best about the product?
There are a few things that are great about this product for marketers.
1) It enables you to remove some of the heavy tags from the client-side and instead, fire those serverside
2) The management of the data that you collect is extremely easy and robust
3) The tool is flexible enough to do almost anything you want
1) It enables you to remove some of the heavy tags from the client-side and instead, fire those serverside
2) The management of the data that you collect is extremely easy and robust
3) The tool is flexible enough to do almost anything you want
What do you dislike about the product?
I wish they had more native integrations. I also wish they had a secure API endpoint to which we could send our data from external sources.
What problems is the product solving and how is that benefiting you?
We are taking heavy tags from the client-side and moving them server side. We are also collecting all of our event-level data and replicating it out our own databases for analysis and reporting.
Great tracking of consumer trends
What do you like best about the product?
Tealium helps us track consumer behavior on our website. Gives clear insights into how many users just browse the site, register, login, add items to cart, checkout and convert to sale or drop out.
What do you dislike about the product?
Have had nothing to complain about so far.
What problems is the product solving and how is that benefiting you?
By analyzing how many customers dropped out at which step of the order flow, we've taken measures to improve our conversion rate
Recommendations to others considering the product:
Get it. You won't be disappointed.
A potentially powerful tool but the learning curve is extremely steep
What do you like best about the product?
What I like best about the tool is the capability to stitch user data to get a fuller picture of each individual user rather than a segment. From that we're able to create attributes and badges to place people within a segment to have an action trigger in hopes of a successful event.
What do you dislike about the product?
The learning curve is extremely steep and technical. As every company has different needs, we are still trying to find the optimal use and connectors for Tealium .
What problems is the product solving and how is that benefiting you?
We are trying to better understand our audience; how they engage with our platforms or consume or content so that we can better feed relevant ads to them in hopes of being more efficient and effective with our ad spend.
loading rules can become confusing
What do you like best about the product?
attribute creation is east and loading rule creation is easy
What do you dislike about the product?
It is difficult to see how different attributes are connected or flow into each other, especially when you have spent time in audience stream recently
What problems is the product solving and how is that benefiting you?
visitorid stitching and assigning values to users
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