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Our transition from Adobe Tag Manager to Tealium has been challenging.
What do you like best about the product?
The support team has been pretty responsive and very friendly.
What do you dislike about the product?
We've tried to transition our Google tag multiple times and things haven't gone smoothly so after about 4 months trying we're still using our old tag management solution
What problems is the product solving and how is that benefiting you?
Our current tag management solution is going away so we needed to find another solution. Tealium has been helpful for some of our out of the box tags, just anything custom has been challenging.
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Good for creating audiences that are more robust than a DMP
What do you like best about the product?
The amount of data we can build a audience with
What do you dislike about the product?
The learning curve, needs better troubleshoot tools
What problems is the product solving and how is that benefiting you?
Audiences pushed on to Social and Search
Recommendations to others considering the product:
Review all the support docs
Tealium Event Stream
What do you like best about the product?
the ability to offload data distribution from the browser to the cloud.
What do you dislike about the product?
The biggest issue we have found so far is the inability for Tealium to use geolocation in consent manager
What problems is the product solving and how is that benefiting you?
the biggest issue we are trying to solve is the performance issues created by so many tags firing on the site
Based Tag management solution
What do you like best about the product?
One of the leading and best tag management solution available in the market. It is very easy to setup tags and activate. It has an excellent GUI which makes it easier to navigate.
What do you dislike about the product?
Better handling of multiple environments if possible.
What problems is the product solving and how is that benefiting you?
Tag management for our website. Integration is very simple and easy.
Recommendations to others considering the product:
If your organization is looking for a tag management solution, go with Tealium iQ, the best in the market.
Advanced audience segmentation capabilities
What do you like best about the product?
It's very easy to set up audience enrichment and segments within the platform. There are many connectors with other platforms to facilitate flow of data without engineering required.
What do you dislike about the product?
I don't have any particular dislikes for the platform
What problems is the product solving and how is that benefiting you?
Connecting audience behavior to campaigns and customer management operational systems.
Was once cutting edge, but is starting to fall behind to the competition.
What do you like best about the product?
The ability to act on real time data on thousands of users to downstream vendors.
What do you dislike about the product?
The lack of data enrichments that you can do. Everything is based on wizard based enrichments that only touch the basics of what you might want to do. You're mainly forced to update the data in TiQ and send the pre-enriched value into AudienceStream to avoid the frustration of that UI and lack of capabilities.
I wish there was an integration between EventStream and AudienceStream to share data.
Building rules is cumbersome and they need to add support for nested conditions.
Audience searching is useless in the UI. It takes forever and rarely returns what you think it should. Modern tools that have data sitting in ElasticSearch are able to get you immediate results for the data you're querying.
I wish there was an integration between EventStream and AudienceStream to share data.
Building rules is cumbersome and they need to add support for nested conditions.
Audience searching is useless in the UI. It takes forever and rarely returns what you think it should. Modern tools that have data sitting in ElasticSearch are able to get you immediate results for the data you're querying.
What problems is the product solving and how is that benefiting you?
Getting a 360 view of the customer across multiple devices and channels. We've been able to better understand/identify who is on our site and what they're doing.
Recommendations to others considering the product:
Just be aware that there is a huge lift to get this set up and it's difficult to troubleshoot. There's also no concept of QA or staging in AudienceStream. Everything is published to production!
Tealium Makes Tag Management a Breeze
What do you like best about the product?
I love the user interface and easy of use provided by Tealium. This is truly a marketing tool!
What do you dislike about the product?
Has a bit of a learning curve to get acquainted.
What problems is the product solving and how is that benefiting you?
I am able to quickly meet the demand of our digital marketing partners! The time from request to implementation is days instead of weeks.
Excellent Tool for a 360 view of Customer
What do you like best about the product?
The ability to understand a user across multiple domains including offline data is really powerful. The interface is easy to use and allows to launch projects quickly. I also have nothing but good things to say about the entire team at Tealium. Everyone from sales, onboarding, to support is fantastic and really cares about our business and success.
What do you dislike about the product?
I wish testing across devices and browsers was easier. There use to be an extension in Firefox and Chrome that allowed this, but the Firefox extension is no longer available.
What problems is the product solving and how is that benefiting you?
We were looking to have more sophisticated website traffic segmentation and better understand how users were engaging online across multiple sessions. Thanks to the great integrations available in AudienceStream with vendors such as Facebook, we've been able to deliver a better client experience, save marketing dollars, and have a much better idea of our customer.
Recommendations to others considering the product:
Don't come into AudienceStream with a rigid roadmap because you will learn a lot during implementation. Knock out your first use case, and use your learnings to iterate and come up with your next projects.
Good Product which makes your life easier
What do you like best about the product?
Its easy to find tag using Tealium iQ Tag Management and could easily see the variables which are passed in the tags. we can switch the environment the way we want and we can see what is going on if there are any issues.
What do you dislike about the product?
nothing as such. because its really handy and easy to use the tool
What problems is the product solving and how is that benefiting you?
switching the environment is really easy and verifying the tag and also the cache information its pretty easy
Recommendations to others considering the product:
If you need seamless experience with Tealium then go for this tool and this makes ur life easier and you can see how powerful is this tool is. I would really recommend using this product.
Audience stream is critical for connecting click stream data to marketing platforms
What do you like best about the product?
Audience stream allows us to create audience segments and to pass data into marketing and CRM platforms that drive leads and allow for personalized marketing
What do you dislike about the product?
Occasionally a vendor is not in the connection marketplace. It would be nice to be able to create a folder structure for managing the inventory of event, visit and visitor attributes.
What problems is the product solving and how is that benefiting you?
Audience stream has allowed our marketing teams to hyper target events that they are interested and place that information in front of sales. This capability has lead to lead nuturing initiatives that would not otherwise have been possible.
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