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AudienceStream - For digital marketeers and technologists
What do you like best about the product?
I like that we get to learn about customer behavior and can take specific actions, and adjust to what works and what doesn't. We use a customer first centric approach to everything we do so this is a powerful tool for us. Thank you Tealium.
What do you dislike about the product?
The one thing I'd like to see is Tealium do more on is AMP. There are workarounds (iframe) - not preferred so I'd like to see Tealium innovate on this front and catch up with GTM. I know it's on the Tealium roadmap already so that's great.
What problems is the product solving and how is that benefiting you?
We can focus on the business problem at hand and spend time on the actions rather than the aggregation of data for customer behavior understanding
Recommendations to others considering the product:
Once you get past the learning curve, it's a powerful product.
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Very powerful CDP
What do you like best about the product?
Tealium is able to connect many systems which allow you to orchestrate your customers journey.
What do you dislike about the product?
There is a steep learning curve but a lot of power once it is understood.
What problems is the product solving and how is that benefiting you?
We are able to understand our customer journeys and orchestrate their interactions across our marketing technology stack.
Recommendations to others considering the product:
Make sure you have a strong use case in mind.
Self serve, Efficient and Quickly Scale your CDP program
What do you like best about the product?
The ability to stitch users behaviroal activity whether they are recognize or not is one of the most helpful feature about AudienceStream CDP. One of the many upside of using Tealium AudienceStream CDP is the ability allow Marketing Team to self serve and saving service hours from BI team to tackle other challenges.
What do you dislike about the product?
the only downside I can think of is having so much dependency on one vendor.
What problems is the product solving and how is that benefiting you?
During Covid-19 we have used Tealium to create audience based on user's experience Good, bad and Neutral. We are also solving cross device stitching and cross selling.
Recommendations to others considering the product:
I highly recommend and take the training. You can be extremely creative with AudienceStream
Great Support
What do you like best about the product?
The support team for the product has been excellent. Several of our current vendor partners were not supported by the platform but the Tealium team went above and beyond to make it work.
What do you dislike about the product?
One of our vendors launched a similar application and discontinued support of this product. It has been a constant struggle to keep it functioning correctly in their ecosystem.
What problems is the product solving and how is that benefiting you?
AudienceStream has helped improve our user experience by helping us provide more relevant articles and insights based on what types of products they are browsing.
Recommendations to others considering the product:
I would advise either picking a vendor that is already supported or verifying with your vendor that they will support your implementation.
Functional and Budget Friendly
What do you like best about the product?
The ability for the system to ingest any data through the event-based architecture makes it incredibly functional. Additionally the pricing is very fair. When all other CDPs were quoting us 6-figure price tags, Tealium came in well under the $100,000 mark. The pricing structure is very fair as the main cost component is events, so the price increases only as you grow.
The large number of connections to third party platforms is awesome, as well.
The large number of connections to third party platforms is awesome, as well.
What do you dislike about the product?
I wish it wasn't strictly event-driven. Meaning I wish there was a way to add badges, or metrics to users based on past events.
What problems is the product solving and how is that benefiting you?
We've solved a number of problems with Tealium but the biggest benefit is that we've begun to reduce data silos. Having a single place of orchestrating customer data has helped so much. Additionally it has given marketers the ability to pass data into various activation platforms.
Tealium CDP helped us trigger Email Campaigns by stitching varied data.
What do you like best about the product?
I liked that there are multiple connectors to trigger marketing Campaigns. This helped us test many campaigns quickly and understand their impact. It helped us ramp up our marketable audience base as more visitors were recognized.
What do you dislike about the product?
Would love to have some scripting ability.
What problems is the product solving and how is that benefiting you?
Shorter cycle time to Test Marketing campaigns without involving the tech teams.
Excellent product. Phenomenal team.
What do you like best about the product?
The support and willingness to support !
What do you dislike about the product?
Expense. But. You get what you pay for! It is ultimately worth the investment.
What problems is the product solving and how is that benefiting you?
Attribution, segmentation, audience insights.
Unlocking an Audience for all platforms
What do you like best about the product?
We love the ability to make audiences and get those audiences out to all the different marketing platforms and data repositories that we have.
What do you dislike about the product?
The rules engine can be complicated, but that is also why it's so powerful.
What problems is the product solving and how is that benefiting you?
In real time - all our of marketing platforms can now share the same audience groups. This allows our messaging to remain consistent for a customer during specific phases of the journey, and adjust in real time when they move into another stage.
Audience Stream - Simplified Connection
What do you like best about the product?
The Audience Stream capability is something that other Tag Managers don't offer. It makes engineering the connection of sharing first party data with other media platforms much simpler as there is a direct integration with the data layer that has already been built on our web and mobile apps.
What do you dislike about the product?
It's not quite a full DMP, which isn't entirely needed but the marketplace capabilities of adding additional audiences would help streamline even further.
What problems is the product solving and how is that benefiting you?
We have not had to setup a DMP, which is amazing because the cookie-less browser landscape is drastically changing in the next couple of years with Chrome's updates.
The foundation of your MarTech stack
What do you like best about the product?
It is a great way to bring all of your first party data together into a single data hub, clean your data so you are operating from a clean database, and create actions based on that data. We have investigate many of them and it is the best system on the market for consolidating your first party data into one place. It also has a simple, easy to use interface. Finally, once it is setup, it is fairly simple for non-technical people to use.
What do you dislike about the product?
In order to truly get the benefit of the system, you need all of the modules including AudienceStream, EventStream, DataAccess, IQ, and now Predict. It is difficult to separate out AudienceStream on its own and can get pricey with all of the modules. Also, to install Tealium IQ, the tag manager, it can be time consuming since both the universal tag and the data objects need to placed in the body of each page on your website rather than in a global header.
What problems is the product solving and how is that benefiting you?
Our biggest issue we were trying to solve was connecting all of our data silos into a single, 360 view of the customer. We have non-standard products we use for tracking sales information and other data. Tealium finally allowed us to see how our marketing activities were impacting sales results. Also, it helped greatly improve our personalization across marketing channels.
Recommendations to others considering the product:
It is an intensive roll out. Please be sure to prep your web team for a lot of work to implement the tags and data objects. However, they do provide a dedicated team and implementation tools that help significantly.
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