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Essential to our team
What do you like best about the product?
Our team uses Segment to streamline our data flow from internal systems to our marketing automation platform (and beyond). It does an excellent job of giving us more control over our data, more visibility into the pipeline, and allows us to segment users into various audiences efficiently and quickly.
What do you dislike about the product?
I don't have much to complain about when it comes to Segment - typically, any hiccups I experience are ultimately traced back to other services we use.
What problems is the product solving and how is that benefiting you?
Using Segment events has significantly improved our ability to pivot quickly and target specific, unique audiences with relevant messaging.
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Great platform for connecting multiple platforms in a blink of an eye
What do you like best about the product?
The huge catalogue of services, and the ease in connecting them
What do you dislike about the product?
There are some advanced platforms that are missing
What problems is the product solving and how is that benefiting you?
I can connect a new service in less than 5 minutes, and I don't have to change my code
Senior Product Analyst
What do you like best about the product?
I find it helpful that your support staff is so quick to respond
What do you dislike about the product?
I dislike that it's hard to find things in segment
What problems is the product solving and how is that benefiting you?
we are figuring out what are users do and what behaviors are affected by our launches
Solid platform, although very expensive.
What do you like best about the product?
Product is solid and easy to use. Nothing to complain here.
What do you dislike about the product?
Pricing structure and add ons make the costs prohibitive for some customers.
What problems is the product solving and how is that benefiting you?
Helps us track product interactions with one snippet and send everywhere.
Recommendations to others considering the product:
Take a look at a few others, have a clear perspective of how pricing works.
Allows you to track all the events on your WEBSITE with a centralized solution
What do you like best about the product?
With Segment you are able to track all the events happening on your website, with a single integration, you can track from audience metrics to performance metrics or even events happening in the video player.
What do you dislike about the product?
Integration with other tracking solutions is far from being ideal. One of the great advantages of Segment would be to track everything with a single integration and send the information to the rest of the monitoring/tracking systems but unfortunately, most of the cases data is not accurate or consistent, so integration of other third parties are requested.
What problems is the product solving and how is that benefiting you?
Audience Tracking, User behavior tracking, Video Player events tracking. Tried also some integrations with Youbora and Google Analytics but so far we haven't been able to completely remove integration with this other third party as we are not getting all the data with only Segment integration.
Recommendations to others considering the product:
Good if you look for an event tracking tool, not so helpful if you want to use a single integration to send the data to other monitoring/tracking tools it might be the case that data is not 100% consistent. I recommend to investigate if integrations with your other third parties are already working.
I like the feature that allows me to move data across the solutions that I am using
What do you like best about the product?
The ability to move data across different business solutions
What do you dislike about the product?
Since it has flexibility, you will need to use it to familiarize yourself with the platform
What problems is the product solving and how is that benefiting you?
Syncing data across various databases simultaneously.
Recommendations to others considering the product:
It's a great tool to check it out
Pay a lot to see the value
What do you like best about the product?
The tracking script is excellent and a massive improvement on trying to use google analytics.
It doesn't have a big impact on load speed either, which is useful.
You can send data to multiple destinations, which is nice.
The audience remarketing lists can be useful, although I have found better ways of integrating existing audiences with google advertising. The javascript tag is really good.
It doesn't have a big impact on load speed either, which is useful.
You can send data to multiple destinations, which is nice.
The audience remarketing lists can be useful, although I have found better ways of integrating existing audiences with google advertising. The javascript tag is really good.
What do you dislike about the product?
You have to pay through the roof to see the value of the software
I almost prefer just using google tag manage.r
The cost for monthly user pricing is insane.
All of their 'AI' stuff is a bit markety to marketers.
I almost prefer just using google tag manage.r
The cost for monthly user pricing is insane.
All of their 'AI' stuff is a bit markety to marketers.
What problems is the product solving and how is that benefiting you?
Tracking user interactions in the app is probably the best thing you can do with Segment.
our app has a lot of in-app purchases, so at every purchase location we can use a descriptive marker to create an event and send it to segment, and then use that data in intercom and other apps for very granular marketing.
Our app is written in Vue, so the analytics.js javascript library and the simple analytics.track work very well to create descriptive events.
our app has a lot of in-app purchases, so at every purchase location we can use a descriptive marker to create an event and send it to segment, and then use that data in intercom and other apps for very granular marketing.
Our app is written in Vue, so the analytics.js javascript library and the simple analytics.track work very well to create descriptive events.
Recommendations to others considering the product:
Be prepared to pull out the credit card and commit long term. Don't be afraid to negotiate. They sometimes offer you good deals, but you've really got to work for it. They won't just throw you a good deal. Keep in mind that Google Tag Manager is free.
easy to use!
What do you like best about the product?
documentation is good, and test portal is easy to use
What do you dislike about the product?
personna feature is very hard to use....
What problems is the product solving and how is that benefiting you?
n/a
Recommendations to others considering the product:
n/a
A very easy to use and useful tool.
What do you like best about the product?
The UX interface is very friendly. Segment is easy to customize depending on your business requirements, and it has a lot of integrations.
What do you dislike about the product?
There is nothing I could think of right now.
What problems is the product solving and how is that benefiting you?
Collection of the data is really easy to do with Segment.
Even with just two Destinations, Segment is valuable
What do you like best about the product?
Simplicity of aggregating event data from our Frontend app as well as backend. Also, that you have a genuine Free tier for startups starting out.
What do you dislike about the product?
Nothing comes to mind actually; the core reason we use it it is performing well on.
What problems is the product solving and how is that benefiting you?
First and foremost, aggregating our data from multiple sources of our app to be able to see single conversion funnels on Mixpanel
Recommendations to others considering the product:
Segment is not just valuable for aggregating the data of multiple third party platforms, but even internally for synthesizing your own data. It can be your core foundation for synthesizing your Frontend and backend events.
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