Reviews from AWS Marketplace
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
External reviews are not included in the AWS star rating for the product.
Great plumbing and foundation to build out our first party data.
What do you like best about the product?
Documentation, Innovation, and Flexibility. Connecting disparate event sources becomes almost trivial.
What do you dislike about the product?
Lack of Cloud Data Sources for ERP/PIM related work at the moment. They have done well adding "functions" to ease any custom event implementations
What problems is the product solving and how is that benefiting you?
Connecting our silo'd customer information and building a much more efficient data warehouse than we would have been able to accomplish if we rolled our own.
- Leave a Comment |
- Mark review as helpful
Simple and intuitive
What do you like best about the product?
Make something complicated and messy to simple and organized
What do you dislike about the product?
handling all duplicates event and retrocompatibility
What problems is the product solving and how is that benefiting you?
We follow our customer when they use our product to send to integrations we setup
Indispensable for any product I'm working on
What do you like best about the product?
Easy to try / switch on any product I need
What do you dislike about the product?
Unfortunately, you cannot set up functions to be part of an existing source
What problems is the product solving and how is that benefiting you?
Make sure all analytics systems are synchronised, easy and consistent deploy of new analytics tools.
Recommendations to others considering the product:
Sync it to data warehouse early
Segment is what advanced our product analytics practice forward
What do you like best about the product?
Segment makes it super simple to instrument their too and ensure that you are seeing consistent data in all of your down-stream visualization tools. The fact that you can spin up a new tool (like hotJar) with no code, in a few minutes, makes it the perfect product management weapon.
What do you dislike about the product?
I really wish that Segment had some basic visualizations. They are ONLY a CDP, and they do it fantastically, but putting together some cookie-cutter visuals could help get it instrumented on more clients.
What problems is the product solving and how is that benefiting you?
Segment allows us to not have tool-lock. We can instrument our tracking in Segment and have confidence that we can visualize the data in whatever the best downstream tool is for the job. Additionally, with all of the data privacy concerns that are emerging, Segment offers us a convenient one-stop-shop to offer any data requests that come through GDPR or others.
Future-proof your toolset with one API
What do you like best about the product?
By implementing one API, we can be free to use as many downstream tools as we wish. What's more, by standardizing on a single event API our team is forced to think critically about what events are important to be tracked, and an event in one platform means the same thing as an event in another platform. Segment also makes it easy to take the same event stream and archive it off to a data warehouse, such as Redshift or Snowflake, and create a "single source of truth."
What do you dislike about the product?
Many downstream Segment integrations require special-casing. For example, Google Analytics does not support aliasing anonymous user ids with registered user ids. To learn this, one must read the Segment docs quite carefully
What problems is the product solving and how is that benefiting you?
When we were small, we didn't want to burden our 2-person development team with needing to integrate against every downstream marketing and analytics tool we wanted to try. Adding segment let our developers integrate once and let our product, growth, and sales folks experiment with whatever tools they wanted to use.
As we've grown, Segment has grown with us. We haven't needed to worry about event volume, or special cases: we can filter events from destinations, or add custom cloud-based logic in Segment [server-less] Functions.
On Segment Functions: If you've got a particularly challenging integration challenge—in our case synchronizing Segment events with Hubspot CRM object properties—Segment also has "Segment Functions" available. We've found it quite convenient generate a single Segment event like "User Updated" and use it to trigger a Segment Function which calls back our application API to get more information, and enrich the objects in HubSpot with a single call.
As we've grown, Segment has grown with us. We haven't needed to worry about event volume, or special cases: we can filter events from destinations, or add custom cloud-based logic in Segment [server-less] Functions.
On Segment Functions: If you've got a particularly challenging integration challenge—in our case synchronizing Segment events with Hubspot CRM object properties—Segment also has "Segment Functions" available. We've found it quite convenient generate a single Segment event like "User Updated" and use it to trigger a Segment Function which calls back our application API to get more information, and enrich the objects in HubSpot with a single call.
Leading CDP in market
What do you like best about the product?
Simple interface, easy setup and incredibly powerful features to capture, govern and protect data and empower the business to self-sufficiently generate actionable insights and audiences, and activate them to any channel - all automatically and in real-time.
What do you dislike about the product?
My only desire would be to have a more visual experience - highlighting a summary of details and behaviours for each profile, and perhaps some actionable insights that may be of interest to assist in building audiences. This isn't it's primary purpose, but it would be nice to have this feature built in.
What problems is the product solving and how is that benefiting you?
I can provide sales, digital, product, marketing, customer service, customer experience, legal and compliance, and data and analytics teams access to a single view of all customer behaviour to create custom and highly targeted audiences for executing interventions to deliver highly personalised experiences to customers.
Recommendations to others considering the product:
It is important to thoroughly and properly consider your tracking plan and define all key customer activity that is important to understanding customer journeys and adopt an intuitive and consistent naming convention to support it. To simplify this process, I strongly recommend getting the Protocols component as part of your package - as this can enforce tracking standards and avoid creating messy data.
Data analytics at Ironclad
What do you like best about the product?
Great support staff and good response time.
What do you dislike about the product?
How I have to email support every time a new field comes into our SFDC objects.
What problems is the product solving and how is that benefiting you?
Piping data from Salesforce and our production app databases to visualize in Data Studio and work with in BigQuery
Advanced Platform for Marketeers
What do you like best about the product?
Implementing the tracking code once and connect this all our marketing tools, not loading all these different pixels/tags but just one.
What do you dislike about the product?
Their current pricing for small organisations can be a barrier if all you need is tag management.
What problems is the product solving and how is that benefiting you?
Collecting user behaviour and feed this to all our tools
Great team, great product
What do you like best about the product?
Title says it all, the tool allows us to a pass and control data flows on a level outside of code, and is extremely valuable to our core business, but the team that we have been able to work with to this point have been phenomenal. Our CSMs, AMs, and Solution Engineers have all been extremely knowledgeable and incredibly responsive.
What do you dislike about the product?
The only thing that I would say here is that if you set this tool up incorrectly, it has the potential to be difficult to fix. Make sure that you are documenting everything and have an idea and plan before implementation on what you need and want.
What problems is the product solving and how is that benefiting you?
It is our CDP. All of our event streaming data flows through it and it is working so well for our product that we are expanding it to our marketing. It really allows visibility and customization on a level that is outside of code, which is incredibly useful for our non technical team.
Recommendations to others considering the product:
It is a great tool once you get comfortable with using it!
Segment is an amazing data integration tool with a really good customer service
What do you like best about the product?
The customer service is amazing. All tickets I've opened are always replied in a matter of hours by people who know what the problem is and how to solve. Segment has a really intuitive UI and offers multiple options for integrations.
What do you dislike about the product?
I've had a couple of problems with the UI not being responsive, but I've reported the problems as bugs and have been solved almost immediately. So, nothing to complaint.
What problems is the product solving and how is that benefiting you?
Creating multiple sources and destinations for my data, adding protocols to know exactly what comes in and how it comes in, transforming my data and events the way I like it.
Recommendations to others considering the product:
Reach out whenever you have questions, the staff is super friendly and willing to help.
showing 341 - 350