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Holds great promise but requires a data architect to own the implementation and instrumentation
What do you like best about the product?
The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.
What do you dislike about the product?
Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs.
What problems is the product solving and how is that benefiting you?
Connecting myriad data sources and apps and getting data pushed from our app to the marketing automation platform. We have succeeded in getting more user events pushed to our MAP but still struggle with disparate data sources not piped through Segment.
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Great tool to centralize tracking to multiple platforms
What do you like best about the product?
Centralizing your tracking, integrations to multiple platforms, great control, debug
What do you dislike about the product?
The filtration feature is not available on all paid plans
What problems is the product solving and how is that benefiting you?
Tracking to multiple platforms
Great tool to unify your marketing stack, saves my dev team many hours per month
What do you like best about the product?
Very easy to configure and add new sources and destinations. The integrations Catalog is impressive, many options.
What do you dislike about the product?
The pricing model especially for anonymous users. They will also count on your MTU usage, if you add the JS on landing and marketing pages, this number can go up pretty easily.
What problems is the product solving and how is that benefiting you?
We're solving the classic marketing stack problem. Marketing team wants to use and explore many tools and now they can do that easily through segment, since my dev team only needs to add the Segment JS to the website and from there it's pretty much self-service for the marketing team.
Segment for the win!
What do you like best about the product?
The various speakers especially from IBM. A strong panel explaining exactly the process to implement, and why CDP are so important moving forward and scaling.
What do you dislike about the product?
I'm absolutely gutted I didn't win a pelaton. jk. Fabulous event .
What problems is the product solving and how is that benefiting you?
scaling a startup doesn't happen without strong analytics, segmentation and a CDP like Segment.
Easy integration with thir-party applications
What do you like best about the product?
Segment is a tool that has made it easier for us to integrate customer data with third party tools with minimal development costs.
To do this, Segment includes an extensive catalog of predefined destination.
The support provided by Segment is very fast and efficient.
To do this, Segment includes an extensive catalog of predefined destination.
The support provided by Segment is very fast and efficient.
What do you dislike about the product?
I think the cost of the tool is especially high.
What problems is the product solving and how is that benefiting you?
It allows us to have all the behavioral information of the entire company in a single system (ease of operation, reprocessing of data to different destinations, near real time processing, etc.).
Recommendations to others considering the product:
Segment is a tool that has made it easier for us to integrate user behavior data with third party tools with minimal development costs.
The support provided by Segment is very fast and efficient.
The support provided by Segment is very fast and efficient.
Recommend all the time
What do you like best about the product?
It's one of the most important, but least sexy tools in the stack. If you've ever had to manage ETL in a large organization where there are constant demands for new downstream tools getting Segment instrumented is a lifesaver. They have a huge library of sources and destinations. The documentation is very good. Their customer success teams are highly responsive and often willing to set up dedicated slack channels.
What do you dislike about the product?
Instrumentation is not a straight forward thing. It's a mix of data, product, and engineering expertise and typically organizations don't have those all in one place (or even more rarely one person). So for start-ups and the tech world, it's a no brainer, but for enterprise, Segment really needs a strong professional services team. Also, Segment could really use a better solution for the on-prem legacy systems that bottleneck big companies. If they're already a redshift/snowflake/react shop - awesome - but most big old companies aren't.
What problems is the product solving and how is that benefiting you?
Helps solve the data teams need for a consistent approach to user behavioral data (product data). Helps solve the need to quickly warehouse and use the data. Helps solve the evolving ETL headaches of downstream tooling. If the marketing team wants Google Analytics, the engineers want DataDog, the product team wants Mixpanel, and the data team wants Looker? No problem.
Recommendations to others considering the product:
Spend a lot of time upfront on strategy. Understand the data model. It's very easy to slip into rework because of early implementation mistakes.
Great company, modern approach to old problems!
What do you like best about the product?
Segment is uniquely positioned as a Customer Data Infrastructure and logging platform. It is well liked by both development teams and marketing teams, and is the glue that hold everything together when in comes to leveraging our company's data.
What do you dislike about the product?
Some things that should sometimes be simple are not possible and require custom development on our side. For instance, it is not possible to filter logs from a source to a destination by looking into a users traits (either custom or computed), even though the userId is available in the log and a simple lookup table should theoretically do the trick. We end up having to write a lot of custom functions and loopbacks, and it gets a bit messy.
What problems is the product solving and how is that benefiting you?
Save an insane amount of time doing simple data engineering tasks. Faster time to insights.
Recommendations to others considering the product:
Be careful when analyzing the API call throughput of your apps.
Do not expect everything to work out of the box. Programming skills necessary for a lot or use cases.
Do not expect everything to work out of the box. Programming skills necessary for a lot or use cases.
Crucial Marketing and Data Infrastructure
What do you like best about the product?
Segment provides one API that allows you to plug in with hundreds of different services, greatly increasing the amount of data and the ease at which you are able to collect data. Without having to spend hundreds of developer hours learning and implementing different APIs for each data, tracking, or marketing software, you can still integrate with so many services. Additionally, the payload of the JS loaded on the client is greatly reduced. Segment gives you the ability to playback data to a new service you want to integrate with as though you've been already sending that service data for 6 months. I think Segment is an invaluable part of a modern data and marketing stack.
What do you dislike about the product?
The cost of Segment makes it hard to use as a startup.
What problems is the product solving and how is that benefiting you?
Segment makes it way easier to integrate and consistently track data.
Recommendations to others considering the product:
It will save you so much time and money!
Everything Related to Customer Data in One Place!
What do you like best about the product?
The ability clearly map, collect, and transform data in near realtime has been game changing. The fact we could slowly migrate our old marketing data flows has been helpful and productive. Having clean data among our sites that we can just combine in the same Schema has increased productivity.
What do you dislike about the product?
The documentation for some connectors is lacking. We have a few third part vendors who we've struggled to migrate because there is almost no documentation other than making a connector.
What problems is the product solving and how is that benefiting you?
We have heavily reduced development costs related to data ETL and measurement events. Less outages.
The largest unexpected benefit was have seen is that we can test changes to third parties much faster than previous. Having a single set of semantic events has improved implementations times.
The largest unexpected benefit was have seen is that we can test changes to third parties much faster than previous. Having a single set of semantic events has improved implementations times.
Recommendations to others considering the product:
Do the work ahead of time in your planning. Turn the business questions into measurement. Follow the specs and the onboarding forms. Ask lots of questions. Understand the call types and get a good grasp on how many users / events you'll need.
Review of Segment
What do you like best about the product?
The ease of setting up new destinations.
What do you dislike about the product?
There currently is no support for Adobe Launch
What problems is the product solving and how is that benefiting you?
Limiting the amount of pixels on the site.
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