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All tracking - simplified!
What do you like best about the product?
The Visual Tagger for sure. It takes out a lot of pain associated with writing individual code for event tracking and then go through versioning-review-deployment cycle every time that you'd want a slightest modification. With Visual Tagger, I have been able to capture 30+ events within 2 hours (learning curve included) and that too without writing a single line of code. Capturing the same events, by writing custom code for each event and then firing some actions based on the same would have taken at least 4-5 days of developer effort, which I have been able to save.
What do you dislike about the product?
Frankly speaking, I have yet to encounter any such stuff, except for the price point which could be a bit steep for small organizations. I did tried to get the Persona tool for my company, however, the cost appeared to be prohibitive without any upfront benefits. This could be because the costing is based for US market and thereby becoming prohibitive for India and APAC.
What problems is the product solving and how is that benefiting you?
Capturing all the events for the user journey and firing up actions for assortment of analytics tools would have been a very time consuming task and it would have also made our pages slower as it would have to fetch multiple external JS dependencies. We're a very lean team and can't afford having a dedicated set of people working just on integrating analytics code with the application. Segment takes that effort and pain away. From my experience of working with it, I have been able to capture 30+ events within 2 hours (learning curve included) and that too without writing a single line of code!
Recommendations to others considering the product:
One of the best solutions I have came across, simplest to implement and easy to use - just go for it!
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Powerful and versatile
What do you like best about the product?
It's extremely easy to setup and install and it provides components for almost any system (Javascript, API, SDK, Server calls, ...) and then you can connect whatever analytics, CRM, data warehouse you want with a few clicks and no coding at all.
And with Personas you can really take full advantage of the data you collect. Wonderful!
And with Personas you can really take full advantage of the data you collect. Wonderful!
What do you dislike about the product?
It's quite pricy: the free plan only tracks a few hundreds users per month, as you go up in traffic the costs go up almost exponentially. The product Personas, then, is apart (i.e., an extra cost, if you want it)
What problems is the product solving and how is that benefiting you?
It makes adding analytics platforms or data warehouses extremely easy, saving a lot of time in coding, testing, debugging and offering consistent data throughout your ecosystem
Necessary for ANY Business looking to track data
What do you like best about the product?
Segment integrates fantastically with all of our data sources which makes the creation of centralized data and BI dashboards with multiple BI tools simple.
What do you dislike about the product?
The technical knowledge to expertly configure requires training, attention to detail and a good knowledge of you internal data and data needs. Which you should have if you are planning to use Segment.
What problems is the product solving and how is that benefiting you?
Centralizing data, reporting on revenue streams, proactive issue resolution, and overall tracking of all aspects of our business.
Fantastic tool to service your data needs
What do you like best about the product?
Regardless of the size of your company, data is imperative to your business insights. Be it traffic on your website or capturing data for further business insights. Segment allows you to do this.
What do you dislike about the product?
Our company has a business package but we do not get personas. This is an add on for an additional cost, it would be nice to be able to have a simple version included in the higher tiered packages that the user could then upgrade to the full persona add on.
What problems is the product solving and how is that benefiting you?
We operate to over 600,000 customers across multiple products. This allows us to easily capture and store data in our various data warehouses for the product owners to then feed insight, be it to show the success of a new product launched or where there could be possible issues in our processes where we use the data to monitor a sales funnel.
Recommendations to others considering the product:
If unsure, reach out to the team at Segment who can help you with anything you need. From what I hear, they are easy to engage with and extremely helpful.
Segment is the easiest way to streamlined Data/Analytics
What do you like best about the product?
Segment was amazingly easy to get setup and running. The same could be said for connecting different platforms directly to Segment and feeding data to those platforms.
Instead of writing many lines of code and ensuring each platform is receiving the data, all you have to do is connect Segment within your app. Segment then offers a very simply and easy to understand interface to toggle what data gets sent where. Less time implementing and more time analyzing the insights you need.
Instead of writing many lines of code and ensuring each platform is receiving the data, all you have to do is connect Segment within your app. Segment then offers a very simply and easy to understand interface to toggle what data gets sent where. Less time implementing and more time analyzing the insights you need.
What do you dislike about the product?
Nothing, I think Segment is really great at what they offer. We haven't experienced this, but I could see the breadth of connections they offer being a dislike for companies that are already established with their preferred platforms. If that is the case then I would recommend investigating further.
What problems is the product solving and how is that benefiting you?
As with any company, there are many different platforms in which certain tasks are completed. For us, we were able to connect our analytics platform (Amplitude), our CRM system (Customer.io), and a relational database (PGSQL).
We also can toggle data to go to different sources depending on which environment the app is (development or production).
We also can toggle data to go to different sources depending on which environment the app is (development or production).
Recommendations to others considering the product:
This is a great platform that is not only super easy to implement, but saves so much time in directing data to the appropriate platforms.
I will also say that the pricing is very fair. The free tier allows you to get to a great place before you are having to pay to use their service!
Overall, there is very little risk as there is no cost to get started and takes less than 30 minutes to get started!
I will also say that the pricing is very fair. The free tier allows you to get to a great place before you are having to pay to use their service!
Overall, there is very little risk as there is no cost to get started and takes less than 30 minutes to get started!
The orchestra conductor of your product and marketing data
What do you like best about the product?
With Segment it's really easy to plug many different tools to get data in and out of them. The catalog contains 99% of the tools we use making Segment our default choice to connect those tools. Customer Support is also very efficient making it easy to solve issues once we reach out.
What do you dislike about the product?
For some tools not all features are supported, this forces us to build workarounds making the system more fragile. On top of that the documentation on the downstream tools is not always up to date.
What problems is the product solving and how is that benefiting you?
Segment is extremely helpful to avoid reimplementing tracking snippets all over the code. The engineers can simply define an event once using Segment's code and then that definition is applied to all the other downstream tools.
Segment is the core of our business intelligence and customer engagement
What do you like best about the product?
Brilliant concept for a platform technology. Also super impressed with the support for startups.
What do you dislike about the product?
We initially struggled with the javascript integration within our Chrome extension, but we've been find since moving to server side analytics.
What problems is the product solving and how is that benefiting you?
Simple analytics that helps us grow our business with minimal incremental engineering effort.
Great solution for tracking and integration needs
What do you like best about the product?
Web-based interface to configure integrations. This has saved our engineering team hundreds and perhaps even thousands of hours of configuration, integration and development of our tracking implementation and integration with third party libraries.
What do you dislike about the product?
The cost increases linearly as your monthly unique user increases.
What problems is the product solving and how is that benefiting you?
Tracking, third party integration, integration with data warehouses, PII data in tracking detection and alerts
Recommendations to others considering the product:
This provided us with an out of the box tracking solution for both our webapp and native mobile app. In addition, this made it easier for us to integrate with third party libraries (client javascript snippets) and to stream data to our data warehouse as well. Segment can handle both client side and server side integration for tracking.
Segment is the core tool of our growth stack, and the #1 integration I look for in other tools
What do you like best about the product?
- The variety of integrations, and possibility to create custom ones either through Source Functions or a combination of Cloud Function + HTTP source
- The reliability of the platform: I trust Segment 100% with my data flow, it also has great reporting, still need to try Protocols but looks very promising
- The flexibility of the tool: selective syncs are a nice feature, Source Functions as well
- The great support
- The API
- The reliability of the platform: I trust Segment 100% with my data flow, it also has great reporting, still need to try Protocols but looks very promising
- The flexibility of the tool: selective syncs are a nice feature, Source Functions as well
- The great support
- The API
What do you dislike about the product?
- The HubSpot source needs improvements in my opinion: selective sync at the source, better handling of deleted objects -> if it could be based on webhooks from the HubSpot app instead of recurring updates I think it would not only be more efficient in terms of sync schedules with the database, but also in terms of HubSpot API rate limit usage
- Personas: the identity resolution needs improving, as well as the format of the json payloads sent as webhooks (entered audience for instance, doesn't contain much data and forces the receiving endpoint to perform another call to the Profiles API to fetch more insightful data)
- Personas: the identity resolution needs improving, as well as the format of the json payloads sent as webhooks (entered audience for instance, doesn't contain much data and forces the receiving endpoint to perform another call to the Profiles API to fetch more insightful data)
What problems is the product solving and how is that benefiting you?
We have built our entire growth stack around our Segment organization. It is the #1 integration I look for when prospecting for new tools, and if they don't have a native integration I build it myself through webhooks.
Using Segment enables smooth & efficient tracking of users, events, page views, accounts, and takes care of the translation of the data between tools - I don't know what else someone could ask for.
If a stack does not contain Segment, then it's highly probable that the tracking is not efficient, and most importantly missing data points - and I'm not even mentioning what the data pipeline between tools would look like...
Using Segment enables smooth & efficient tracking of users, events, page views, accounts, and takes care of the translation of the data between tools - I don't know what else someone could ask for.
If a stack does not contain Segment, then it's highly probable that the tracking is not efficient, and most importantly missing data points - and I'm not even mentioning what the data pipeline between tools would look like...
Incredible time saver
What do you like best about the product?
Time-saving, simplicity and flexibility are the core benefits I see in using Segment.
The funny thing is these 3 benefits are apparent from the /overview page on the web app. At a glance you'll see where your events come from and where they're sent. In a matter of seconds you can route your events to a data warehouse or any third-party provider you see fit. It's magic!
The funny thing is these 3 benefits are apparent from the /overview page on the web app. At a glance you'll see where your events come from and where they're sent. In a matter of seconds you can route your events to a data warehouse or any third-party provider you see fit. It's magic!
What do you dislike about the product?
As the amount of tracked events rise, it becomes hard to know what events serve what purpose, without going back to the code and check when the event is fired.
I think the Protocols feature was built with that in mind, but it's super expensive and I thing it ought to come for free as a core feature in the product. Ultimately, it's the kind of user pain that should be solved for free by tracking tools imho.
I think the Protocols feature was built with that in mind, but it's super expensive and I thing it ought to come for free as a core feature in the product. Ultimately, it's the kind of user pain that should be solved for free by tracking tools imho.
What problems is the product solving and how is that benefiting you?
One of the big problems Segment solves is not having to track events for every single analytics tool you decide to use. Let's say you're on Amplitude, and then decide to use Mixpanel for a different, specific purpose. Well with Segment you need not do any additional work. Just route the events to Mixpanel and you're all set!
One other incredible benefit is being able to send events to an internal data warehouse. This is powerful because it means you can query data contained in Segment tables, along with data from your proprietary database.
One other incredible benefit is being able to send events to an internal data warehouse. This is powerful because it means you can query data contained in Segment tables, along with data from your proprietary database.
Recommendations to others considering the product:
Implement Segment from the start! Switching later will be painful.
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