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Love this product
What do you like best about the product?
It seems to do what few other SaaS products do - to route all your data to the right tools without having to re-instrument everything.
What do you dislike about the product?
Wish it could do more on the customer persona side. But we don't actually have the personas product so maybe I just need to pony up and do that.
What problems is the product solving and how is that benefiting you?
1. Piping data to all of tools
2. Instrumenting the website so that we know what events are happening when and then analyzing it later.
2. Instrumenting the website so that we know what events are happening when and then analyzing it later.
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Saves us a ton of dev time
What do you like best about the product?
Segment's thought leadership as far as the "Segment Spec" goes is unrivaled in the industry. Their approach to customer-data analytics is certainly their best.
What do you dislike about the product?
Each integration has its own nuance, I wish that was better categorized. For example, HubSpot needs an email passed down as a property, other integrations may not, etc... it ends up fighting against the streamlined-ness of Segment as an abstraction layer.
What problems is the product solving and how is that benefiting you?
Segment allows us to write one integration, directly to segment, and then handle the syndication of all those integrations to all of our third party tools. This is a huge benefit for us.
It also provides us with a nice methodology for our customer data by way of the "Segment Spec"
It also provides us with a nice methodology for our customer data by way of the "Segment Spec"
Recommendations to others considering the product:
Make sure to follow the Segment Spec, and understand it well, BEFORE integrating. Make a plan for integration, and find a few internal champions on the engineering team that pledge to understanding the data schema and architecture.
Makes going from 0 to 1 so easy, and then you never have to worry about it when going to 2, 3, 5, 10
What do you like best about the product?
The guidance they give on best practices for instrumentation, and the ease with which you can set your data up to go to new destinations.
What do you dislike about the product?
There are certain limitations on how the data needs to be structured for downstream destinations.
What problems is the product solving and how is that benefiting you?
All in-product tracking for our digital product (across Android, iOS, Web). It has allowed us to generate insights about how people use our products that would have been impossible before.
A great way to track your events
What do you like best about the product?
It's really good at integration with many different services
What do you dislike about the product?
Sometimes some of the integrations don't work so well
What problems is the product solving and how is that benefiting you?
You don't need to integrate each servixe separately
Segment gets the job done but can be better
What do you like best about the product?
All your data in one place and a universal source of truth.
What do you dislike about the product?
Event tracking is challenging, opaque nature of platform and pricing.
What problems is the product solving and how is that benefiting you?
We have one way to use and understand out data.
Solid solution for bridging data gaps across departments
What do you like best about the product?
Front end experience and integrations were very valuable
What do you dislike about the product?
Can be hard to explain to c-level or higher ups who don’t understand the need
What problems is the product solving and how is that benefiting you?
Faster integrations and better tracking of events across platforms
Segment has taken process that required custom code for iOS and turned it into a single line.
What do you like best about the product?
The fact that we can adjust the analytics sources and destination on the fly is very valuable. It also makes CCPA a breeze.
What do you dislike about the product?
So far the tools have provided a great experience. No complaints.
What problems is the product solving and how is that benefiting you?
We have discovered new methods and tools to gather and analyze data from our customers.
Recommendations to others considering the product:
If you're looking for the best analytics solution on the market, look no further. Segment is solid and awesome.
Data Tracking at its Best
What do you like best about the product?
Segment has a lot of integration which makes it the best tool for data gathering for our products. Also, a variety of SDKs in a different language is also available. User management has improved a lot since our first used of segment. Testing and Monitoring data is easy.
What do you dislike about the product?
Currently, segment doesn't have any process of customizing the data types that they are sending to destinations.
What problems is the product solving and how is that benefiting you?
We are gathering as much data as we can in order for us to be able to identify our product's weaknesses and strengths. Through this, we are able to improve our product and focus our effort on the weaknesses to satisfy our customer's needs.
Recommendations to others considering the product:
Try to follow Segment's Tracking Plan and you will have an easy to use and integrate data tracking.
Great product and support
What do you like best about the product?
Segment Academy and the way how segment informs of best practices in tracking
What do you dislike about the product?
Complex tracking implementation is covered on highest plan (Protocols)
What problems is the product solving and how is that benefiting you?
Seeing engagement of our users in several tools. Segment gives us flexibility in trying out different tools.
Recommendations to others considering the product:
Make sure to implement properly all types of API calls.
Very intuitive and useful software
What do you like best about the product?
The software is very intuitive, works flawlessly, and is super easy to use. Setting new events for tracking data is also easy. It's also super quick - the gathered data appears in almost real-time.
What do you dislike about the product?
I can't extract the list of events in order to review them offline (in order to manage which to keep and which to disable).
When working in the "debugger" view, it's impossible to search using "OR" statements, which makes searches more tedious since you need to manually search more than once for different cases and compare the results "outside of the product" (copying data to a notepad for example).
When working in the "debugger" view, it's impossible to search using "OR" statements, which makes searches more tedious since you need to manually search more than once for different cases and compare the results "outside of the product" (copying data to a notepad for example).
What problems is the product solving and how is that benefiting you?
We use it mainly to learn about our users' engagement with our software.
Setting new events is easy and the software is very intuitive. The data is flowing in real time which makes debugging (using the collected data) super useful. Managing the events is also super intuitive (using the "schema" view) with quick abilities of disabling/enabling events on the fly, sorting by less used events (or last seen) and many more useful options.
The ability to have a "Testing" profile enables us to develop new events and test them against the current ones, before releasing them to our public platform.
Another advantage is the amount of services you can integrate this product to, having the data flow seamlessly and having "less technical" staff members use the products they are familiar with based on the data gathered by the segment product.
Setting new events is easy and the software is very intuitive. The data is flowing in real time which makes debugging (using the collected data) super useful. Managing the events is also super intuitive (using the "schema" view) with quick abilities of disabling/enabling events on the fly, sorting by less used events (or last seen) and many more useful options.
The ability to have a "Testing" profile enables us to develop new events and test them against the current ones, before releasing them to our public platform.
Another advantage is the amount of services you can integrate this product to, having the data flow seamlessly and having "less technical" staff members use the products they are familiar with based on the data gathered by the segment product.
Recommendations to others considering the product:
Don't hesitate - it's a great product
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