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Integrations and Data Implementation
What do you like best about the product?
Plug and Play. Instrument once, and that data is ready to be used anywhere, thanks to Segment's extensive library of integrations.
The product is great, and the team behind it elevates it even further with involved and knowledgeable CSMs, creative solutions architects, and an incredibly responsive helpdesk.
Replays make it easy to regain any "lost" data, and Segment has built a strong relationship with other key vendors in the space to create an extensible ecosystem to cover most data needs.
The product is great, and the team behind it elevates it even further with involved and knowledgeable CSMs, creative solutions architects, and an incredibly responsive helpdesk.
Replays make it easy to regain any "lost" data, and Segment has built a strong relationship with other key vendors in the space to create an extensible ecosystem to cover most data needs.
What do you dislike about the product?
Protocols is a powerful tool, but I wish it had been bundled with the core product rather than sold separately, as it's crucial to successful data collection at scale.
What problems is the product solving and how is that benefiting you?
Tracking user engagement, driving contextual nurture with the data we collect, and getting better insights from a part of our user journey that used to be a black hole. We've seen higher conversion, retention, and revenue since we adopted Segment and started using it to power our Growth stack.
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Data layer management made easy
What do you like best about the product?
Segment were early adopters in the data transformation space. The platform makes it easy for marketing, product, engineering and data teams to connect web apps, mobile apps, data warehouses and engineering software together. Through standard protocols Segment helps to construct, manage and pipe data for growing companies.
What do you dislike about the product?
Segment operates a MTU model which works to a point but does mean the platform can become expensive as you scale. With more players in the space there are cheaper alternatives.
What problems is the product solving and how is that benefiting you?
Segment helped solve the issue of rapid deployment of tracking code for Salesforce, GA, Heap, Facebook, Twitter and AdWords. The benefits are consistent and reliable data entering our data warehouse. Systems can be set up and working quickly. This means faster impact to results.
Recommendations to others considering the product:
If you need great quality data, at your data, marketing, product and engineering teams fingertips. Don’t waste time on optimising java. Hey one snippet in and then you can focus on running your business.
Easy setup and management for controlling data flows
What do you like best about the product?
Segment has been fantastic for us to add new destinations for our data, we can trial out different analysis tools, and pick best of breed without having to integrate to each one. It has also freed up development resources because business analysts and other users can set up new destinations without being reliant on the development team.
What do you dislike about the product?
The downside of the above is that the development team can lose site of where data is going and how it is being used. Great for business analysis, not so great for data management. I'm very happy Segment has introduced the privacy portal to help manage that data, where it is flowing and how it is used.
What problems is the product solving and how is that benefiting you?
Having to do everything by manual integration, or developer configuration. Has massively impacted our reporting and analytics data, as well as ensuring as much data as possible is available in all platforms.
Recommendations to others considering the product:
Easy integration tool that can be handled by business analyst or even product owner. Great for extending out tools and enabling business to drive integrations.
An absolute must for any data-focused company
What do you like best about the product?
Segment removes engineering requirements from connecting data to new products and managing the flow of data in your organization
What do you dislike about the product?
Cost - many of the great features are behind the Business tier which is materially more expensive that the Team tier.
What problems is the product solving and how is that benefiting you?
Centralized data structure, available to relevant tools, sync with data warehouse, ability to route data to new tools.
Does what it says it does
What do you like best about the product?
Customer support is responsive and UI is straightforward
What do you dislike about the product?
Updates only happen once every 24 hours for the connectors I use (SFDC, Marketo) at least for the plan we have. I'm not sure if the price is good for this level of updating.
What problems is the product solving and how is that benefiting you?
We use Segment to aggregate all the disparate data in our company into one SQL db.
Recommendations to others considering the product:
Make sure to read all the connectors available to see if it fits your needs
Save money, time and a lot of pain!
What do you like best about the product?
Very easy to implement, with connections for lots of systems. I love especially the ability to send data to an external database (BigQuery or any SQL DB) and also the consistency of data across multiple platforms/systems. The setup and implementation force you to think before acting: Segment also offers a lot of resources to browse through to perfectly plan your tracking system.
What do you dislike about the product?
The pricing for very big projects is quite high. And then, if one day you decide to stop using it you have to re-build all your tracking stack almost from scratch!
What problems is the product solving and how is that benefiting you?
It gives a perfect view of the customer journey: no info is lost and there's data to take whichever decision to create better customer experiences. You can easily understand which features of your product are more used and which neglected, you can segment your audience and do one-to-one marketing, you know exactly how valuable each user is! It saves time in coding (you code once and it's done for all the platforms/systems you have to connect). You can experiment new platforms very quickly (no additional code required, so no engineer involved and you speed up time!).
Powerful Data Management Suite
What do you like best about the product?
Segment encourages the software owner (or 'data presenter' to be more definitive), to successfully 'pipe' their data that is generated via their chosen 'sources' .
Many types of services and 'best in class methods' are the following core stages of the efficient data processing paths. A 'data presenter' is given an excellent web-based UI dashboard for building 'pipes' , the end of the 'pipeline' as I perceive it to be, is ones 'data warehouse' from which the data presenter would use 'bleeding edge tech' to visualize it, query the data as per the specification the require, etc.
I find this approach is helpful to devs who deserve the data too, although their time is spent much better developing great applications.
Many types of services and 'best in class methods' are the following core stages of the efficient data processing paths. A 'data presenter' is given an excellent web-based UI dashboard for building 'pipes' , the end of the 'pipeline' as I perceive it to be, is ones 'data warehouse' from which the data presenter would use 'bleeding edge tech' to visualize it, query the data as per the specification the require, etc.
I find this approach is helpful to devs who deserve the data too, although their time is spent much better developing great applications.
What do you dislike about the product?
I feel that segment is quite young as a platform, and has yet to implement many more systems into the service, offering the data presenter, the agility to build various data solutions.
What problems is the product solving and how is that benefiting you?
I have been pleasantly present with a great introductory start up credit to assist developing and improving the destination and security of my data collection.
Recommendations to others considering the product:
I would recommend the use of Segment; considering,
(i) The user had a live application running
(ii) One without an implemented data solution, where segment will assist that transgression very quickly and seamlessly
(i) The user had a live application running
(ii) One without an implemented data solution, where segment will assist that transgression very quickly and seamlessly
Power of Segment
What do you like best about the product?
The power of segment to show real time valuable insights and its ease to connect with lot of destinations.
What do you dislike about the product?
There is nothing that I can term as negative with regard to segment. Segment is really marvelous. Before using Segment we were not sure about market fit of our product but after connecting segment with Google Analytics and subsequent implementation of Visual Tagger we were able to visualize our real time data and were able to track our unique website visitors. It helped us in improving our customer experience and to significantly reducing our bounce rate. As a result of our product validation we were able to get funding commitments from investors. In my view startups can use the power of segment to visualize their customer insights and to show real time statistics to their stakeholders. Though there are many analytics providers but in my experience they are very few who track your unique users on monthly basis. Segment is great in this way to help you avoiding duplication of views on your product pages which can add to your credibility.
What problems is the product solving and how is that benefiting you?
Product Validation and Market Fit. We are also using Segment to improve our customer experience.
Recommendations to others considering the product:
Segment can really help Founders to validate their product and to find Market Fit in considerably less time. It will not only help founders in quick pivoting but they can also use insights to further improve their product and customer experience.
Great tool to connect everything and share data
What do you like best about the product?
Very easy to add sources and destinations
What do you dislike about the product?
Cost can skyrocket pretty quickly. Must be considered.
What problems is the product solving and how is that benefiting you?
Easy to integrate new tools and destination, and having a single source of truth for the data.
Solve for pipeline
What do you like best about the product?
Implement code once, and pass data to all kinds of destinations
What do you dislike about the product?
It can get pricy depending on your business model
What problems is the product solving and how is that benefiting you?
We use Segment to route data for analysis, workflow automation, experience personalization, and sales/marketing operations. Without Segment, we'd have to implement and support half a dozen (at least) other third-party tools in our code. Segment lowers the barrier to entry for using other tools.
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