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Does what Appsflyer does at lesser price.
What do you like best about the product?
I branch all day for tracking app conversions and it has been reliable and easy to use. The Customer Support(i.e. account management team) goes way beyond their purview and gets things done in terms of daily support.
What do you dislike about the product?
Would have been nice if we could see Branch showing multi-touch attribution data. (Which will help advertisers make better decisions) or May be that is too much to ask.
What problems is the product solving and how is that benefiting you?
Tracking App conversions and effectively attributing them across right ad partners.
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Easy to use, key needed functionalities all there
What do you like best about the product?
It's reliable and easy to use -- having the accurate attribution is the key benefit
What do you dislike about the product?
Some unnecessary features make the UX a bit confusing in the beginning
What problems is the product solving and how is that benefiting you?
Creating various entry points and tracking each point's performance
App marketer choice
What do you like best about the product?
Branch.io is a super cool platform that helps mobile brands with linking and attribution. It's like a magic wand that makes everything better! With Branch.io, brands can give their users a top-notch experience, run awesome campaigns, and make sure they're following all the privacy rules. Plus, it takes care of all the complicated technical stuff so brands can focus on what they do best. And the best part? Branch.io has all the tools needed to create, manage, and analyze links on a big scale, while keeping user data safe and sound. It's like having a superhero sidekick for your mobile brand!
What do you dislike about the product?
Branch.io may not be everyone's cup of tea because it might not work well with ad blockers or firewalls and iOS tracking limitation.
What problems is the product solving and how is that benefiting you?
Good for conversion tracking and see transparency of each ad platform.
I find the interface very smooth and informational after using Branch for the past 2 years.
What do you like best about the product?
The best part of Branch is it is very easy to use and the support team is also very helpful.
What do you dislike about the product?
The branch team can work more on fraud numbers. Apart from this if I can get more detailed view for organic numbers will be very helpful.
What problems is the product solving and how is that benefiting you?
Day to Day Ads tracking and their conversions. Plus, data attribution is good.
Branch is useful for deep-linking and ads performance tracking.
What do you like best about the product?
I am from App Business and I have used branch io for almost 2 years. It is easy to track the ads media of app install and conversion campaign. I also can deeplink or customize the link for marketing campaign.
What do you dislike about the product?
Hopefully, we can build our dashboard and customize it to see retention funnel like MIxpanel for product analytics.
What problems is the product solving and how is that benefiting you?
I am App Install business, using various digital ad platforms as well as deep-linking for the website. We have problems of the tracking the app conversion campaign. Branch comes at a perfect time that could help us in conversion tracking from both Android and iOS SKAN.
Really useful to understand engagement insights
What do you like best about the product?
What I find most useful about Branch is the UX/UI design of the website, which makes it easy to understand engagement insights. I also like that there's a variety of features that I can implement.
What do you dislike about the product?
For me, one of the downsides is the ease of navigation - someone that's new to using/creating tracking links will need a demo on how to use the platform.
What problems is the product solving and how is that benefiting you?
Our current ESP isn't very reliable with tracking links, Branch allows us to get legitimate results, as well as gain additional insights such as number of app downloads from a campaign.
Great app measuring tool to deliver actionable insights on our app
What do you like best about the product?
It's very useful to be able to set custom paramteters for all of the marketing initiatives we do, and get separate results for all of them.
What do you dislike about the product?
There are some limitations on what can be tracked and the Branch team is often needed to make sure connection is done properly
What problems is the product solving and how is that benefiting you?
Understand the attribution of our app downloads accross all channels, better understand the actions being done in app by our users
Excellent Integration with lackluster support
What do you like best about the product?
The integration and onboarding with Branch was excellent. Their team of engineers was communicative and very knowledgable on the subject matter. Further, the deep linking integration with Adobe Campaign was technically nuances and we received thorough and timely support following all questions.
What do you dislike about the product?
Unfortunately, the service following integration changed dramatically. Support often required multiple follow ups and challenges with access to the correct resources. In addition, the pricing that we received was a bit misleading regarding the initial contract which led to a less affordable solution.
What problems is the product solving and how is that benefiting you?
Branch supports deep linking that allows our emails to flow seamlessly to our proprietary app along with complete analytics.
Good price/perfirmance, but search of older quicklinks could be faster
What do you like best about the product?
Extensive functionality, easy to implement and create links, and fair pricing policy. Support resolves tickets fast enough.
What do you dislike about the product?
With a large volume of links that have a long history, it is very tiring and time-consuming to search for a particular quick link and get the proper search results. Also, the bulk link generation process could be a bit more intuitive.
What problems is the product solving and how is that benefiting you?
Redirecting users per platform to touch points where they can download the app, measuring marketing efforts and acquisition via different kinds of both online and offline marketing collaterals.
Branch.io (MMP Platform) Review
What do you like best about the product?
The best part is Branch is its quick links. Time to create a quick link is also very fast.
The attribution of the quick links are fast and correct.
The integration process is very simple and fast.
They have multiple feature to support your dashboard creation and shows user data based on attribution, channel, source, ads campaign
The attribution of the quick links are fast and correct.
The integration process is very simple and fast.
They have multiple feature to support your dashboard creation and shows user data based on attribution, channel, source, ads campaign
What do you dislike about the product?
There support tier program. If you have less than 10,000 MAUs then you fall in the free tier. That means you don't pay anything to Branch nor you get any assistance. They say they give email support. But the SLA is around 20 days
What problems is the product solving and how is that benefiting you?
It helps us to understand the source of acquisition of the user.
It also helps you to undertstand the onboarding flow of the user by deep diving on the user funnel data.
It also helps you to undertstand the onboarding flow of the user by deep diving on the user funnel data.
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