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Product review
What do you like best about the product?
I like the seamless event integration and partner integration and the ease of sending events to all the media sources.
What do you dislike about the product?
The UI isn't very interactive and also the link creation requires too much manual effort and there are certain redundant fields which can be avoided.
What problems is the product solving and how is that benefiting you?
We use branch majorly for creating deeplinks which can then be sent out to the influencers and YouTubers and all events can be tracked back to these perfectly.
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Strong mobile partner with good features on measurement and deep link capabilities.
What do you like best about the product?
Good offer overall in a fierce and competitive industry. Branch offers a good pack to measure and deep link users towards your Mobile Application.
I'm satisfied with the Deep Link and Journeys product as it's easy to set up Web to App banners based on rules.
I'm satisfied with the Deep Link and Journeys product as it's easy to set up Web to App banners based on rules.
What do you dislike about the product?
The user interface could use some work to improve usability and create better reports to gather insights faster. It's a bit tricky to get familiar with the platform, I would also recommend discovering out-of-the-box insights to speed up analytics efforts.
On the Journeys product, we have a variety of rules and strategies to follow but I would like to have best practices based on industry average performance to speed up the learning process. Web to App strategies are essential and we could leverage case studies produced by the owner of the platform.
On the Journeys product, we have a variety of rules and strategies to follow but I would like to have best practices based on industry average performance to speed up the learning process. Web to App strategies are essential and we could leverage case studies produced by the owner of the platform.
What problems is the product solving and how is that benefiting you?
We are leveraging the Journeys product to drive Web users to our Mobile Application. We also use their Deep Link solutions, we integrated them into an in-house tool to automate the handling/creation on deeplinks.
Great product with even better customer service
What do you like best about the product?
Having moved over from Kochava to Branch 2 years ago, there is a stark difference between how easy and intuitive the Branch UI is for new users. What is most impressive is the level of service the Branch Australian team provides, led by Johanna and Qi. They are easily contactable and genuinely have the business's best interests at the core of their recommendations. They are also proactive in updates, in particular around iOS14.
What do you dislike about the product?
Nothing so far. We've had some minor billing overages however this is on our inability to update the app quickly.
What problems is the product solving and how is that benefiting you?
Web to App user journeys and deeplinking. The financial benefit of reducing clicks to purchase is immense and soon this will be expected part of all apps.
Recommendations to others considering the product:
Great service and easy to use
Branch helps organizations push app adoption and deliver contextual journeys to customers.
What do you like best about the product?
Branch products suite enables organizations to deep-link users from one channel to another offering a great opportunity to orchestrate the traffic and provide a contextual journey.
I like the fact that I'm empowered to drive traffic based on business objectives and clearly measure the outcome of those objectives.
I like the fact that I'm empowered to drive traffic based on business objectives and clearly measure the outcome of those objectives.
What do you dislike about the product?
The current business model based on tiers doesn't really work for large-scale organizations. It would be beneficial for Branch to offer a consumption-based model (e.g. you pay for what you consume) instead of buying extra MAUs units.
What problems is the product solving and how is that benefiting you?
Provide a contextual journey to our customers (e.g. app users should land in the app when clicking a link from email) and clearly see attribution across ad-networks.
Recommendations to others considering the product:
review business model for large organizations and provide more transparency for MAUs consumption in the dashboard (e.g. I'd like to see the split between platforms)
Effective partner in mobile attribution and link tracking
What do you like best about the product?
Branch is a tool we use for mobile attribution, primarily in terms of installs. We also use their service to track marketing links. The interface is intuitive and stuff is easy to find.
What do you dislike about the product?
Branch has many internal features that require hands on assistance from the relationship managers that are hard to figure out by ourselves. Also, with the new iOS privacy laws it's becoming harder to track installs, although it may not be a uniquely Branch problem.
What problems is the product solving and how is that benefiting you?
We are using Branch to track mobile installs, both on iOS and Android. We are also using it to track our marketing links. Branch has helped her identify sources of traffic, both in terms of installs as well as directly thought marketing links.
Branch review
What do you like best about the product?
It's great to have a platform that allows us to push for app growth via deep linking and targeted journeys/campaigns. We've seen a significant improvement in ROI across our channels since having app measurement in place and found that we can make more robust commercial decisions based on this.
What do you dislike about the product?
We are still yet to find a perfect solution that allows for one view of performance, combining both web + app that isn't too manual. Having our data structured in this way would allow us to react quicker and be more holistic in our decision-making.
What problems is the product solving and how is that benefiting you?
Increased app mix of sales, increased app downloads, increased app reporting, smoother customer journeys, increased partners to work with across our affiliate network
Recommendations to others considering the product:
Speak to someone in their account management team who will be able to show you the platform and how you can get the most out of it. Steph is great.
Simple and easy to use
What do you like best about the product?
The ability to wrap links and view all metrics in one dashboard. The ability to add tags for each URL for easy identification. Search with detailed filters. Able to export data from the whole dashboard.
What do you dislike about the product?
It would be good if there is a step-by-step tutorial when adding Ad Partners in Partner Management.
What problems is the product solving and how is that benefiting you?
Able to consolidate all marketing efforts into one dashboard and able to know the post actions after users download the app. One of the benefits that we realized is seamless deep linking to the desired destination in the app.
Best in class MMP product with strong customer experience link solutions
What do you like best about the product?
Branch has simplified integrations with marketing channels (FB, Goog, etc.) for paid app install attribution. It has a very easy to use quick link capability that allows users to self serve when building deeplinks, redirects and QR codes.
What do you dislike about the product?
Web linking tracking capabilities could be improved knowing that Branch has been primarily focused on mobile. It would be great to have more granular data for web at the click level.
What problems is the product solving and how is that benefiting you?
Branch provides us with paid app install attribution across our primary paid channels. They also help us with deeplinks into the app for marketing purposes.
Top class tool, team, and experience!
What do you like best about the product?
Implementation Team - The Branch team showcased a great deal of partnership experience and knowledge when we expanded Branch's capabilities to new global markets. The team was extremely organized, knowledgeable, friendly, and responsive to our questions along the journey. While getting Branch's baseline functionality was our #1 goal for quick links and deferred deep linking for email, the team also provided insights on future roadmap feature enhancements to bolster the product within our tech ecosystem.
Client Success Team - Similar to the implementation team, the partnership from an account-level perspective was top-notch. With weekly check-ins and discussions of in-flight initiatives and future ideas, the account management team was excellent.
Ease of Integration with 3rd Party Vendors - Given out tech stack has several additional tools in play for analytics, CRM, and others - Branch seemed to have strong experience with this and made the additional integration seamless.
Deferred Deeplinking - With an important goal of getting our subscribers to download our viewing experience, this key functionality of directing users to get the app from stores or getting straight to the content was key for our user experience.
Client Success Team - Similar to the implementation team, the partnership from an account-level perspective was top-notch. With weekly check-ins and discussions of in-flight initiatives and future ideas, the account management team was excellent.
Ease of Integration with 3rd Party Vendors - Given out tech stack has several additional tools in play for analytics, CRM, and others - Branch seemed to have strong experience with this and made the additional integration seamless.
Deferred Deeplinking - With an important goal of getting our subscribers to download our viewing experience, this key functionality of directing users to get the app from stores or getting straight to the content was key for our user experience.
What do you dislike about the product?
Truthfully there were nearly no dislikes - the only wish is that we had the Branch team within our communication tools (Slack) indefinitely for deeper partnership
What problems is the product solving and how is that benefiting you?
Deferred Deeplinking and obtaining user attribution data were our main benefits from implementing Branch. Another large area of usage was for our Social Media teams to use Branch's quick links generation tool for increasing traffic to our app.
Excellent Service but Even Better Customer Service
What do you like best about the product?
I have been very impressed with their capabilities but mostly the people; they are never pushy, super helpful, and reliable!
What do you dislike about the product?
The pricing by usage and overages are a bit confusing
What problems is the product solving and how is that benefiting you?
Deep linking and overall better tracking between devices/channels.
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