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Best Attribution tool for startups
What do you like best about the product?
Easy of use and Configuration, Ads Tracking from different sources
What do you dislike about the product?
support can be improved with less turn around time
What problems is the product solving and how is that benefiting you?
Mobile and Web Advertisment attribution tracking
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Great Product, Even Better Team/Support
What do you like best about the product?
TLDR: Branch has a great product and even better service - from sales, to onboadring, customer success, and engineering support, Branch takes care of its customers!
I've been a two time customer of Branch, both at large highly regulated enterprises. While Branch has certainly grown in headcount, features, and industry stature they still run a personal, high-touch operation, you never feel like just a number. While some mobile growth vendors make it difficult to try their product, Branch welcomes it with open arms! Branch helped me run a POC before I paid a penny and (more importantly) before I had to go through legal and security assessments. Not only did this make integration easier, when I did have to go through those brutal processess, I had first hand data and experience to speak from. It made a world of difference. Feature-wise, Branch is great. There feature set keeps expanding and has led to successful campaigns for my business areas.
I've been a two time customer of Branch, both at large highly regulated enterprises. While Branch has certainly grown in headcount, features, and industry stature they still run a personal, high-touch operation, you never feel like just a number. While some mobile growth vendors make it difficult to try their product, Branch welcomes it with open arms! Branch helped me run a POC before I paid a penny and (more importantly) before I had to go through legal and security assessments. Not only did this make integration easier, when I did have to go through those brutal processess, I had first hand data and experience to speak from. It made a world of difference. Feature-wise, Branch is great. There feature set keeps expanding and has led to successful campaigns for my business areas.
What do you dislike about the product?
I wouldn't say I dislike anything really, but I do think there are a few enhancements that would supercharge growth:
1. 'Link templates' in the dashboard, that allows marketing team members (non technical) to easily create a campaign specific deep link based on default presets.
2. Expanded QR codes - Enable branded/color QR codes from dashboard rather than only API, also enable programmable QR codes that do not leverage deep links, may seem counter intuitive but the marketing teams are desparate for a 1 stop QR code shop. The more people I get into branch for web only deep links, the more exposure deep linked QR codes will get
1. 'Link templates' in the dashboard, that allows marketing team members (non technical) to easily create a campaign specific deep link based on default presets.
2. Expanded QR codes - Enable branded/color QR codes from dashboard rather than only API, also enable programmable QR codes that do not leverage deep links, may seem counter intuitive but the marketing teams are desparate for a 1 stop QR code shop. The more people I get into branch for web only deep links, the more exposure deep linked QR codes will get
What problems is the product solving and how is that benefiting you?
Problems I am solving for: Deep linking, Attribution, Deep linking from QR codes
Benefits: Enhanced app usage, which has led to increased mobile engagement and conversion vs. mobile web
Benefits: Enhanced app usage, which has led to increased mobile engagement and conversion vs. mobile web
Branch has been great to work with
What do you like best about the product?
Branch has been super helpful as we work towards our omni channel experience in our email program - leveraging branch links helps us get one step closer and more in sync with our ap consumers
What do you dislike about the product?
Some of the technical items we needed to implement were a higher lift than originally stated - not the branch teams fault, but since our systems are so custom, not everything works out of the box as stated
What problems is the product solving and how is that benefiting you?
Helping connect to our consumer where they want to shop (.com vs ap). This has also given our retail partners a quick and easy way to create QR codes by leveraging branch.
Excellent Product; Best Customer Service
What do you like best about the product?
A reliable product that's on the cutting edge of mobile adtech. Customer service that's second to one. Branch is partner, not a vendor.
What do you dislike about the product?
Nothing comes to mind. Branch has all the products and capabilities my company requires.
What problems is the product solving and how is that benefiting you?
We're solving many problems with Branch technology and support: measurement, ad serving, attribution, deep linking, etc - all of which are critical to our biz
Recommendations to others considering the product:
Highly recommend. Branch is the best MMP on the market.
Game changer for mobile marketing attribution
What do you like best about the product?
Branch is the market leader in mobile marketing attribution for a reason - they've been doing it the longest and have a comprehensive suite of features and capabilities that they're constantly evolving to address the ever-changing landscape of mobile acquisition advertising and tracking.
What do you dislike about the product?
I'd love to see continued investments in deep integrations to the rest of the growth stack. They have a healthy out-of-the-box set of connectors and default integrations, but continuing to build hooks into the rest of the consumer engagement and instrumentation layers will be key as that space expands.
What problems is the product solving and how is that benefiting you?
Mobile marketing attribution and tracking, complex journey tracking and user level insights, on site pop ups and A/B testing for mobile download CTAs, deep link creation and more!
Amazing product
What do you like best about the product?
The # of agencies in the platform. As well as the easiness on integration
What do you dislike about the product?
I've not yet faced any challenges up until now
What problems is the product solving and how is that benefiting you?
Deeplinking, strategic marketing, and having all marketing agencies into one platform
Branch review
What do you like best about the product?
Deeplinking technology is suitable for marketers
What do you dislike about the product?
mobile attribution set up and integration
What problems is the product solving and how is that benefiting you?
deep linking for a good user experience
Great partner
What do you like best about the product?
Dashboard and they give a clear vision of my ads performance
What do you dislike about the product?
Nothing
They are great and easy
But you need to learn
They are great and easy
But you need to learn
What problems is the product solving and how is that benefiting you?
Better vision
Great for deep linking in react native!
What do you like best about the product?
The ability to pass data in deep links to improve a users journey.
What do you dislike about the product?
The initial setup in react native is a little difficult as the tutorial doesn't explain things well.
What problems is the product solving and how is that benefiting you?
Personalizing a users experience via links sent in emails. This eliminates some of the steps a user would have to do manually.
Great Experience in deep linking
What do you like best about the product?
I went super easy with using deep linking system with Branch, the UI perspective was also easy and useful. The Integration with the third party app was another point that I liked.
What do you dislike about the product?
Along with the Integration part, I would be happy if the docs were more straightfoward. Also, I wanted some apps to be intergrated, but I could not find them on Branch.
What problems is the product solving and how is that benefiting you?
Most of the answers are written above, but If I have to highlight them again, I could track the user's path through Branch's Deep linking feature; I appreciate it.
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