What do you like best about the product?

Interface is good! Pay as you go model just works

What do you dislike about the product?

Support is okay! Can do better. Difficult to get queries resolved.

What problems is the product solving and how is that benefiting you?

Helps us with attribution.

What do you like best about the product?

- Ease of reporting and exporting reports quite frequently
- Segmenting different devices (iOS/Android) for reporting purposes
- Setting up new platforms for testing and creating quick links
- The Branch team are always there to support and assist with answering queries and reporting etc.

What do you dislike about the product?

- No integration with other reporting platforms (Datorama)
- Cannot set up daily exports of reports sent to an email

What problems is the product solving and how is that benefiting you?

- Branch is helping our digital marketing business decisions, budget planning and forecasting
- Platform performance comparison to make future decisions

What do you like best about the product?

I am a big fan of the Branch Flutter SDK, it seamlessly integrates with our current app setup.

It provides deep-linking and analytics features right out of the box.
Since Google shut down its short link service, Branch.io is the best alternative for us

What do you dislike about the product?

We require options for team collaboration or sharing analytics dashboard data through shareable links.

What problems is the product solving and how is that benefiting you?

Managing short links was a challenge in Flutter, especially after the Firebase short link service shutdown. Since then, we moved to use Branch.io, which offers loads of features such as deep linking, analytics, and attribution, all at a lower cost.

What do you like best about the product?

I love the deferred deeplinking feature. It makes conversion an breeze.

What do you dislike about the product?

I don't like th fact that I cannot use a Branch Universal Object's properties if i set a custom fallback. URL

What problems is the product solving and how is that benefiting you?

I am allowing users to make purcahses on my website, but looking to convert them to mobile users in order to take advantage of my apps platform.

What do you like best about the product?

It was easy to integrate and the support was also very helpful by the support team

What do you dislike about the product?

Nothing as of yet. Have been using it for an year and it is pretty good till now

What problems is the product solving and how is that benefiting you?

It is convenient to do data analysis for different partners and fetching the data is convenient.

What do you like best about the product?

One of the standout features of Branch is its robust deep linking capabilities. Moreover, the platform's support for various architectures and platforms simplifies integration, making it an ideal solution for cross-platform marketing strategies.

What do you dislike about the product?

While Branch offers exceptional functionality, there are a few areas where it could improve. One issue is the organization of links within the platform, which can become confusing, especially when managing a large number of them.

What problems is the product solving and how is that benefiting you?

With Branch, the challenge of directing users to appropriate landing pages across different devices is solved. This means that regardless of whether a user is accessing content from a desktop, iOS, or Android device, Branch ensures they are directed to the relevant landing page seamlessly. This capability streamlines the user experience and increases the likelihood of engagement and conversion.

What do you like best about the product?

robust deep linking capabilities, reliable attribution tracking, user-friendly interface

What do you dislike about the product?

Support dont have any calling features due to which solving problem takes longer time.

What problems is the product solving and how is that benefiting you?

While Branch.io has generally provided reliable attribution tracking, we have encountered occasional discrepancies between the data reported by your platform and the actual performance metrics observed within our campaign analytics. Addressing these discrepancies and ensuring the accuracy and consistency of attribution data would greatly enhance our confidence in the reliability of your platform.

What do you like best about the product?

They have more white papers and documentation than their competitors and they seem to be more on the cutting edge than their competitors.

Implementation was relatively straightforward, and I never felt like the documentation was scant.

Customer support was superb. The integration engineers, despite us being in a free plan, were very patient and answered our very complex technical questions. I exchanged a couple emails with the founders over the years and they were responsive and kind.

What do you dislike about the product?

Our main reason for using Branch was allowing users to refer each other and get free premium for doing so (I may be mistaken but I think this may have even been the original use case the founders had when they started Branch). A few years after we began using their built in referral system, they deprecated it, so we could no longer use them to track referrals. So we had to spend time building our own referral system code on top of their deep links, and then a couple years after that they announce that they're getting rid of the free plan we were using. The biggest problem with this change was that they started charging by monthly active users, even if the majority of your users didn't use Branch's deep links (contrast this with AppsFlyer, who only charges for conversions that actually come through their links). This would have brought our bill from $0/month to $350/month (which is 34% of our overall server costs), despite only 1-2% of our users actually using Branch's deep links. These frequent changes were frustrating, especially because a lot of the code involved was tricky to write, with plenty of race conditions that had to be considered. I think we would have built out our deep linking structure more, and earlier, if we felt like we were building on a platform that was less mercurial.

The thing is, though, that the utility of these MMPs compared to building it yourself has gone down drastically with the (effective) deprecation of the IDFA. The main appeal of Branch was that they had a huge network of (cookie, IDFA) associations so that they could often give you a 100% match rate just because that user had used an app in Branch's network before. Without the IDFA, Branch's (and every other MMP's), main appeal (and they make this very clear in their marketing white papers) is that they handle all the edge cases of deep linking for you. I think their utility will continue to decrease, especially since they are at odds with the interests of the platforms they build on. iOS removed the IDFA, then requested clipboard read permissions, then added private relay (a VPN), all of which harmed Branch's deep linking capabilities (and the timing sometimes indicated they did so in direct response to Branch's attempted circumventions).

This is more a gripe with the MMP industry and the App Store's refusal to make a privacy complaint and functional deferred deep linking method: but these MMPs collect massive amounts of data, across thousands of apps. Branch even boasts that they see over 3 billion users per month hit their network. That is an absurd reach, and importantly one that spans users across multiple apps. It wasn't long ago that it was revealed that governments were looking at unencrypted push payloads from Apple and Google to snoop on users across multiple apps. MMPs arguably have even more reach, as they track every app open, and less of an incentive to protect end users' privacy than Apple or Google since end users aren't their customers. At the end of the day, I think privacy minded developers would do well to avoid MMPs, but until Apple/Google recognize that mobile attribution is an important business need and build a first-party solution, I find a shift away from them unlikely.

What problems is the product solving and how is that benefiting you?

Deferred deep linking

What do you like best about the product?

We are using Branch for campaigns tracking. Running FB, Instagram, UAC & influencer campaigns are a challenge when it comes to properly track attribution. Branch helpd us and brings some light to our acquisition funnel. Excellent customer support (got helped a couple of times).

What do you dislike about the product?

The pannel lookd a bit old for me. UI should be updated.

What problems is the product solving and how is that benefiting you?

Mobile attributtion can be a mess and Branch it's really helpful if you want to know your actual numbers.

What do you like best about the product?

I love Branch as an MLP. The links work consistently, are easy to create, and offer tons of options.

What do you dislike about the product?

I wish the UX for updating graphics (e.g. that accompanying the QR code) was easier to use. It's clunky and counter-intuitive.

Additionally, and this is my biggest frustration, the dashboard is god awful. Please take a look at any dashboarding software and implement at least some of the features. This is possibly the worst dashboard of them all (and that's saying something as Singular's was designed by a trained ape).

What problems is the product solving and how is that benefiting you?

Branch solves deeplinking for us. We love that the links don't expire, a feature that even some leading MMPs (*cough* Singular) don't offer. The links are super customizable. Attribution for non-SKAN is top-notch.