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The ultimate heatmap and user journey software
What do you like best about the product?
Heap has a very extensive and robust UI that enables you to dive deep into the data about how your users use your applications. The heat map and user journey features will allow you to see insights that are very hard to capture and visualize compared to other data anlytics and visualization software. Heap takes much of the hard work required to centralize and visualize the data and provides critical insights into what product decisions you should make for your upcoming sprints.
What do you dislike about the product?
The biggest downside to Heap is its steep learning curve. Enabling users to access such powerful features requires extensive education on utilizing Heap's features. I would prefer if Heap was more user-friendly from the getgo but the company has designed a whole website portal called "Heap University" that tries its best to offset these issues and provide extensive educational resources to its users.
What problems is the product solving and how is that benefiting you?
Heap is helping our team get critical insights into what features users use and new feature releases' adoption rates. Heap helped our team make a pivotal decision to remove a feature occupying vital real estate on our menu bar, which was a very successful decision that led to better user retention.
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Great tool to build credibility with clients
What do you like best about the product?
It's intuitive and easy to use. The level of detail it provides on usage is high quality. You can hop on for a 30 minute session and get all the information you need to support your upcoming calls for the week.
What do you dislike about the product?
Every now and then, Heap goes down, which causes an issue when we are trying to share usage.
What problems is the product solving and how is that benefiting you?
When new customers are onboarding to our product we like to help identify and promote internal champions who are using the tool for either a best practice or in a new way we'd like to partner on.
It’s good to understand users action on your website
What do you like best about the product?
It's visualizing the data pretty well.
You can get interesting and important insight if you use it well.
You can get interesting and important insight if you use it well.
What do you dislike about the product?
They need to improve their data extraction options. It's not good enough.
Also let us play with the fields you visualize
Also let us play with the fields you visualize
What problems is the product solving and how is that benefiting you?
It's great in analyzing large data sets and also to keep track on the user level actions. To understand where in the funnel there is a drop in Cvr and to monitor the performance
Heap makes customer behavioral analysis so easy
What do you like best about the product?
We run a lot of experiments and it's so helpful to use Heap to see how our website changes may impact customers. We saw lower conversion rates when we launched a new verison of our onboarding quiz. We used Heap to debug why this may be -- turns out page load times were longer for the new quiz! We were quickly able to push a patch to resolve this issue.
What do you dislike about the product?
I would like Heap to expand some of its built-in features, for example it is great we can get averages but I would also love median and mode. In addition, I'd like to order by certain columns or at least be able to export the raw results so I can order the data in another platform.
What problems is the product solving and how is that benefiting you?
Helping me analyze A/B experiments
Easy to use
What do you like best about the product?
It's straightforward to learn and to use, a perfect self-serve data visualization and analysis tool for anyone willing to track the trends of their product(s) and pages.
What do you dislike about the product?
It has certain limitations and can't be used for split testing results tracking, nor for absolute numbers, but it's still very good for observing the trends and compare different funnuels.
What problems is the product solving and how is that benefiting you?
Heap software helps me observe the trends and compare different funnels within the product, it also allow building quick reports to answer specific business questions.
Better Performance Metrics
What do you like best about the product?
I like the ability to easily pull performance metrics for marketing campaigns and use these to see how they impact customers throughout their lifecycle.
What do you dislike about the product?
For us, I don't think the downsides are heap related, but more related to our ability to get the right data into heap to get a complete view of our business.
What problems is the product solving and how is that benefiting you?
Before heap, I had very little insignts into the outcomes of marketing campaigns. Now, I am able to user what actions were taken by users post-campaign that driver value for our business.
Heap is a great tool to track your users actions on the webpage
What do you like best about the product?
the integration with snowflake, it is very helpful to send all events with a click.
What do you dislike about the product?
Some of the functionalities of the filters and the dashboards are not very clear, also some of the events are not classified correctly (sessions vs users)
What problems is the product solving and how is that benefiting you?
Heap helps me create funnels of our users actions in both the user interface as well as in my database (snowflake) which is very helpful when trying to spot issues and create alternatives to increase conversions and sales.
Great data driven
What do you like best about the product?
Easy to use, lots of way to get data, easy to connect with other platforms
What do you dislike about the product?
sometimes its little bit tedious to make some charts base on the data you need
What problems is the product solving and how is that benefiting you?
Getting conversions for all platforms that we don't have integrations with our Website
Very useful tool, but not very intuitive.
What do you like best about the product?
I like how granular we can get historical and accurate data to make more informed decisions. It's definitely better than GA.
What do you dislike about the product?
The tool is not very intuitive, and the UX could be a bit enhanced. Also, it would be interesting if Heap could generate dynamic CSV files, so we can connect with other data visualization tools.
What problems is the product solving and how is that benefiting you?
Better understand the website conversion rate and traffic, and how we can improve our digital ads tactics.
Great ability to deep dive into analytics
What do you like best about the product?
Ability to review how accounts are using different features
What do you dislike about the product?
Ability to create more recurring templates
What problems is the product solving and how is that benefiting you?
Understanding which features customers are using
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