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Good and easy at defining web metrics. However, I feel limited sometimes in the queries.
What do you like best about the product?
I like that there's a live mode where I can easily define metrics. Also filtering by IP address to help define metrics was easy too.
What do you dislike about the product?
Most of the things I want to do comes through a funnel. Sometime writing queries feels limited. I want to go in more depth, but the things available to choose form is limited.
What problems is the product solving and how is that benefiting you?
Heap support is fine. They usually respond in 1-2 days. I wish they had a live chat support .
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easy to use analytics
What do you like best about the product?
I have been able to use Heap to analyze the usage of my product features. I like that you can tag events any time, and you don' t need a developer's involvement like you do with some other tools. The UI is pretty easy to use, and the charts are interactive. We get results right away.
What do you dislike about the product?
We've tried to use the Salesforce account integration and it hasn't worked perfectly. I also think that the funnels tracking could be more intuitive. We have a team of about 10-15 people using Heap and it's gone OK but we are missing some overall data governance.
What problems is the product solving and how is that benefiting you?
Heap helps the Product team understand usage of features and success rates of key flows and funnels in our application. It helps us make smarter, data driven decisions.
Great for diving into engagement + funnel + AB test metrics
What do you like best about the product?
Heap is fast! If I'm doing an adhoc analysis, I can usually open up Heap and generate a view / chart of what I was looking for in just a couple of minutes or less. In my prior company, we used a different analytics tool and it was so clunky and slow that it deterred me from even doing the analysis. With Heap, I will sometimes do an analysis on the spot to answer a business question, which is amazing!
What do you dislike about the product?
There's some weird limitations in Heap that can make it difficult to use. For example, one thing I commonly try to do is get a list of users that were in a particular group of my AB test. In order to do this, I have to go through 1-2 extra steps of creating a Segment of users before I can get the list of users that were in that Segment, even though I've already built a funnel report that could generate the list of users I'm looking to get. It's possible that I might just be not familiar enough with the tool and that there's an easier way, but I've had at least 1 conversation with a Heap employee and I'm following the recommended steps they provided.
What problems is the product solving and how is that benefiting you?
AB test analysis, adhoc analysis, basic engagement metrics, funnel metrics. I'm super grateful for Heap as our company started using Heap just as we were getting into AB testing and I don't think the analysis I've done would have been possible on the old analytics tool.
An extremely powerful tool that does its very best to make dense information easy to consume.
What do you like best about the product?
I love how flexible the tool is, it works for a variety of different research needs. It also has the ability to compare and contrast things which is helpful when thinking about problems from an A/B lens.
What do you dislike about the product?
The dashboard system is a bit tricky when working at a larger organization. It would be helpful to clean up the UX here, at the very least, not make your dashboard the default, as many users don't have permission to tailor the experience.
What problems is the product solving and how is that benefiting you?
Heap is bridging the gap between Google Analytics and Maze, a more robust tool that allows us to watch users interact with design prototypes. Heap sits right in the middle offering more tools and insights than GA but doesn't overcomplicate the feature set in a way that tries to solve for everything.
Easy to use
What do you like best about the product?
It's very easy to use. You can do analysis at the speed of light. Their integrations help enrich engagement data in other platforms as well.
What do you dislike about the product?
The fact that it doesn't plug directly to a database. So you're mostly relying on client-side events and things like ad blockers can make your numbers a bit inaccurate.
What problems is the product solving and how is that benefiting you?
It helps democratize data analysis. Whenever I need quick answers and I can tolerate slight inaccuracies, I definitely use Heap!
Heap is a great data tool
What do you like best about the product?
It's VERY easy to collect data events and view graphs/charts/you name it about all data points.
What do you dislike about the product?
For the most part, Heap is an intuitive tool, but a learning curve and training are required to get up to speed.
What problems is the product solving and how is that benefiting you?
Heap allows me to track specific events and conversion results at many stages of the customer journey. I can dig into the numbers from many angles, allowing me to draw stronger conclusions about site component efficacy.
Gives great insights, but not the easiest tool to use
What do you like best about the product?
The data visualizations are great and very customizable to suit your needs. You have multiple different ways to track data from a specific Segment event (funnels, journeys, etc.) which helps us track the correct data for each initiative we launch. We are also able to integrate Heap seamlessly with other tools we use like Kameleoon for our AB tests.
What do you dislike about the product?
Heap is not the easiest tool to use, in my opinion. I have used other data analytics platforms like Looker, Split and FullStory, and I find Heap to be very difficult to learn. Some of the different data parameters like "Filter results," "Group by," "Compare users," "Date range," or "Compare to" are confusing and seem to overlap. It can be confusing for me to understand where I need to input which parameters and set up my dashboard correctly to make sure I'm tracking the correct datapoints.
What problems is the product solving and how is that benefiting you?
Heap is a great place for us to centralize our data dashboards and locate them quickly. We share out these data dashboards with all relevant stakeholders so they may monitor the performance of new projects.
Self-serve data insights
What do you like best about the product?
Heap is incredibly easy to use without specialized knowledge. I can build a chart or dashboard in minutes. They offer frequent trainings, and I notice regular improvements in their product that show they're listening. I know I can get the insights I need without a lot of overhead, enabling me to make better decisions more quickly.
What do you dislike about the product?
The flip side of Heap continually improving and iterating their product is that some of my charts and reports need frequent tweaking to utilize new features, and occasionally, minor functionality will change that requires a second look. So, while I like improvements, sometimes I feel like I'm using a new product every time I login.
What problems is the product solving and how is that benefiting you?
The fact that I can label events myself means that I am extracting much more value from Heap than I did from Google Analytics. I can also get event-level data on a self-self-serve basis without needing to wait for our internal data team. This allows me to get insights quicker and make better-informed decisions.
Easy low-code analytics solution
What do you like best about the product?
It's super easy to get set up, and you can get insights on practically anything you want. Much better than Google Analytics
What do you dislike about the product?
No Android app, and the ability to get daily reports was a bit tricky to get set-up. But these are minor!
What problems is the product solving and how is that benefiting you?
Helps me get insight on what's going on on my website without having to involve developers
Steep learning curve but great insights
What do you like best about the product?
The ability to dig into insights and see precisely where specific pages are receiving traffic from & what people are engaging with on those pages.
What do you dislike about the product?
It was a difficult learning curve and it took our team a while to set up our dashboards.
What problems is the product solving and how is that benefiting you?
It's helping our team see what the most engaging content on our pages are, as well as providing additional insights outside of Google Analytics on where traffic is coming from.
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