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Multiple channels and detailed user behavior
What do you like best about the product?
Their dashboards are easy to use and provide valuable data due to autocapture. Aditionally it allows the implementation of events with personalized parameters.
What do you dislike about the product?
Implementaion of events requires experience, nevertheless it is very intuitive and the documentation is extensive and clear.
Attribution is not as robust but works as expected very well
Attribution is not as robust but works as expected very well
What problems is the product solving and how is that benefiting you?
User behavior, funnel conversion, dropouts and what events generate drop outs.
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Analyzing user interactions on our SaaS product.
What do you like best about the product?
I like the ability to configure events based on CSS selectors and DOM events.
What do you dislike about the product?
At times it can be a bit confusing to segment users and drill down to exactly the session that I am looking for.
What problems is the product solving and how is that benefiting you?
We are able to track user events and use session data to troubleshoot reported issues.
Heap has helped us understand our user journey like never before- without code!
What do you like best about the product?
Heap is very easy to use. There is no code required beyond integrating Heap with your website. While we and most companies can look at how many visitors see each page, Heap allows you to track micro steps in your journey such as scrolling down a page so you can address those pain points.
What do you dislike about the product?
It is a little inflexible in a sense if you have a user journey laid out and people visit all the steps but in a different order than you have laid out, they will not be counted as doing that journey.
What problems is the product solving and how is that benefiting you?
Heap is helping us solve the problem of where in our journey visitors are dropping off and where there is friction. This gives us the ability to ab test in a very targeted way
Sharp learning curse, but good and fast support
What do you like best about the product?
User based analytics, is a deep lever we can work with. I like that once it starts tracking we can retroactively look at the data. I've never used other competitors
What do you dislike about the product?
The UI takes some time to learn, when you need to set up definitions and properties. It's not an "out of the box solution" We need to QA alot and while it leads us to making better decisions. I'm still a little bit skeptical with it. As we add new marketing channels the definitions will need to be updated, which will take time and effort.
What problems is the product solving and how is that benefiting you?
Marketing attribution between various product lines. at least we're still working on determining these benefits. But I can see it replacing GA4
Heap: User Friendly Analytics
What do you like best about the product?
My favorite tool that Heap offers so fair is the Event Visualizer to easily define events right from your UI.
What do you dislike about the product?
Have to re-select "Navigate Page" after every click when in the Event Visualizer. The default should be "Navigate Page" and users should have to click "Define Event" when they reach the desired page. I work with an online platform that has a plethora of steps before getting to the event I am trying to define.
What problems is the product solving and how is that benefiting you?
Easy access to data surrounding feature utilization without requiring hefty knowledge of SQL and other analytics.
Heap data is useful
What do you like best about the product?
easy to use and helpful with analytics. i found it useful because it helps us make decisions on our funnel
What do you dislike about the product?
at first, it can seem overwhelming with all the options. it takes some time to navigate and understand how to use the program
What problems is the product solving and how is that benefiting you?
helps with funnel optimization and other aspects of using data to be more effective
As a user, it is quick and easy to use
What do you like best about the product?
I like the different dashboards and the ability to click in to view more.
What do you dislike about the product?
Could be more vibrant in color and have better insights. I'd like a better way to drill into the data
What problems is the product solving and how is that benefiting you?
Heap is helping us understand customer preferences and activity within our tool.
It's Fine!
What do you like best about the product?
Pretty good visualization of certain things
What do you dislike about the product?
Difficult to implement filters effectively
What problems is the product solving and how is that benefiting you?
Heap helps me most with understanding customer journeys for troubleshooting
Helpful for combining our marketing & product efforts to improve user acquisition & retention
What do you like best about the product?
The dashboards are great for setting up a quick view of the status of our pipeline.
What do you dislike about the product?
It's a fairly technical tool, so our dev team mostly runs it but we can still utilize it.
What problems is the product solving and how is that benefiting you?
We're using heap to track user acquisition, activation, and retention. The insights gleaned from the tool help us align the team on priorities.
Great analytics tool for small teams
What do you like best about the product?
The autocapture feature is amazing. Being a small team it is great to have a tool which gives you out of the box analytics capability without much dev effort. Has great documentation as well
What do you dislike about the product?
We need to pay for heap to save historical data. It adds up to the cost for a small organization
What problems is the product solving and how is that benefiting you?
It is giving us the ability to be more data driven in our approach. We now understand our user journey better and are working towards removing friction points
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