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Heap

Heap | 1

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External reviews

1,073 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Primary/Secondary Education

Robust functionality, but intimidating to learn and use.

  • March 01, 2022
  • Review provided by G2

What do you like best about the product?
The features are robust. You can define practically any specific event. I especially like the new-ish feature where you can click on an element in the platform in order for the event or element to be defined (versus knowing the exact code/tag).
What do you dislike about the product?
Heap is intimidating to use. It feels like it needs a lot of training, and we don't have multiple champions at our organization who are good at training new or all users on how to use it effectively. It feels overly complex, which keeps new people from learning it.
What problems is the product solving and how is that benefiting you?
I created a report with my PM to help track the usage of a specific page in our platform. This included defining when users did particular tasks. We compared this usage data to overall WAU. This helped us understand general usage of feature. Having a dashboard / report that we could share with others was useful for visibility.


    Marketing and Advertising

A little difficult to learn but easy to navigate once you learn.

  • March 01, 2022
  • Review verified by G2

What do you like best about the product?
The data is pulled extremely quick which is efficient
What do you dislike about the product?
It was diffucult to learn where every data point was coming from
What problems is the product solving and how is that benefiting you?
I am pulling data for email campaigns and SMS campaigns


    Apparel & Fashion

Does the trick

  • March 01, 2022
  • Review provided by G2

What do you like best about the product?
We can see insights into user behaviors, etc.
What do you dislike about the product?
Some of the reports provide a limited view; for example, sometimes you can't use the graph feature if you have multiple things you want to visualize.
What problems is the product solving and how is that benefiting you?
We want to see if we're moving our metrics in the right direction.


    Staffing and Recruiting

Heap Provides an easy-to-use experience to our data

  • March 01, 2022
  • Review verified by G2

What do you like best about the product?
The UI and aesthetic provide a pleasing experience and call me back to trying to find new ways that our data can be parsed and represented in the platform. I do not have direct experience with a Heap competitor but cannot see a reason this wouldn't suffice for most organizations.
What do you dislike about the product?
I would say that I am not a Heap power user and haven't invested enough time in thoroughly mastering the system. As such, I do find myself wishing there were some out-of-the-box options, but this could be something our organization can create templates to resolve.
What problems is the product solving and how is that benefiting you?
We are able to get much greater insight into answering questions like who, how, what, and why our users are taking action on our platform. Extremely insightful usage analytics that we didn't have prior to Heap.


    Jessica P.

Fun and intuitive

  • March 01, 2022
  • Review verified by G2

What do you like best about the product?
I love that heap makes digesting information easy. Our analyst is able to share dashboards, without having to create different dashboards for different time periods. super helpful!
What do you dislike about the product?
how long it takes to load. sometimes it'll take 10 minutes to load. how long it takes to load. sometimes it'll take 10 minutes to load. how long it takes to load. sometimes it'll take 10 minutes to load.
What problems is the product solving and how is that benefiting you?
better understanding of our users, we use it to track demographics and personas and to learn more about flows and trhe ROI of features we launch.


    Financial Services

Great analytics visibility in a much needed space

  • March 01, 2022
  • Review verified by G2

What do you like best about the product?
Really love how easy Heap was to set up. Great integrations with the most important datasets and the overview of important touchpoints from our user community were crucial. Their help team has been invaluable to us!
What do you dislike about the product?
As an admin, I do need to say, I wish Heap supported a full Okta Integration Network connection. Provisioning, Push Groups, profile mapping, would all be key in making the Admin experience even better.
What problems is the product solving and how is that benefiting you?
Getting actionable results from our KPIs based on user analytics. These have been critical in our product roadmap. Analytics inform us of our customer pain points and help us drive better results.


    Ryan O.

Great way to learn about product usage

  • March 01, 2022
  • Review verified by G2

What do you like best about the product?
It is very easy to build out custom reports for product adoption.
What do you dislike about the product?
The event selector can be difficult to use especially when selecting common UI elements
What problems is the product solving and how is that benefiting you?
Understanding product adoption. Using heap were able to build dashboard for all of our product teams to understand feature utilization.


    Greg D.

Great Tool

  • March 01, 2022
  • Review verified by G2

What do you like best about the product?
Insights and click funnels to help understand if users are completing tasks.
What do you dislike about the product?
The naming conventions make concise names hard.
What problems is the product solving and how is that benefiting you?
User profiles and how they interact with our web app.
Recommendations to others considering the product:
Works great takes a little time to get set up and make adjustments needed to define events.


    Marketing and Advertising

Great for funnel analysis

  • March 01, 2022
  • Review verified by G2

What do you like best about the product?
The ability for you to custom events/properties and having nice dashboards/reports to show meaningful data
What do you dislike about the product?
Cant think of anything. Great product overall
What problems is the product solving and how is that benefiting you?
We are solving A/B testing, feature rollout, success of experiments :)
Can use the data to make business decisions


    Consumer Goods

Great Service

  • March 01, 2022
  • Review verified by G2

What do you like best about the product?
Really helps me understand valuable audience insights
What do you dislike about the product?
Sometimes confusing to pull reports but team is very helpful
What problems is the product solving and how is that benefiting you?
We are solving what landing pages our consumers view the most