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A staple tool in my product management role for understanding our customers!!
What do you like best about the product?
I love the ease of Amplitude when I need to go in and look at customer insights without asking my dev team to run a query for me. So long as our analytics are set up correctly by the dev team, I hold so much power in understanding insights afterwards.
What do you dislike about the product?
Not much. I think there are times where I can get confused on whether I'm looking at the correct chart or I've queried with the right events. To determine this, I have to use an analytics panel via the Inspector view in my product, to double check the correct events to input. This does take up quite a bit of extra time.
What problems is the product solving and how is that benefiting you?
I'm often looking at our customers guardrail metrics + dashboard. Things like WAU, DAU, most active customers, engagement on certain features, retention etc. I always make sure we include events as we build new features so that I can go back and measure the success. The benefit is definitely ensuring we are keeping an eye on our features, instead of just shipping and moving on.
Recommendations to others considering the product:
- Get a crash course by someone who has used it before already (this will help you pick up the basics)
- Start simple with the event segmentation and funnel analysis charts
- Use the Analytics console in your product to identify the analytics events that are being fired to Amplitude
- Start simple with the event segmentation and funnel analysis charts
- Use the Analytics console in your product to identify the analytics events that are being fired to Amplitude
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Easy to visualize product performance and understand my users
What do you like best about the product?
It's fairly simple to both setup and share a dashboard to track both everyday product performance and performance of experiments & a/b tests.
The UX is fairly intuitive which saves me a ton of time trying to navigate through new and existing features
The UX is fairly intuitive which saves me a ton of time trying to navigate through new and existing features
What do you dislike about the product?
- There are a handful of gaps in visualizing metrics which sometimes make it frustrating to get a complete picture of the data quickly.
- It's painful to clean up legacy unused events or to edit and combine user property values.
- There's a cap on the number of events permitted which seems unnecessary and requires manual action to clean up which takes away from the time I spend on other more valuable activities
- Firing up new dashboards while slicing the data by different attributes is not the easiest of things to do and requires a ton of manual work. It's not scalable a process when you do this often enough.
- Overall, I'd recommend that the amplitude team focus on features that help small product teams operate at greater efficiency. I care less about a flash in the pan feature than one that saves me time
- It's painful to clean up legacy unused events or to edit and combine user property values.
- There's a cap on the number of events permitted which seems unnecessary and requires manual action to clean up which takes away from the time I spend on other more valuable activities
- Firing up new dashboards while slicing the data by different attributes is not the easiest of things to do and requires a ton of manual work. It's not scalable a process when you do this often enough.
- Overall, I'd recommend that the amplitude team focus on features that help small product teams operate at greater efficiency. I care less about a flash in the pan feature than one that saves me time
What problems is the product solving and how is that benefiting you?
- Visualizing everyday performance of my apps along with KPIs.
- Alerting regarding the above metrics
- Setting up dashboards for a/b tests
Overall, the simplicity of setting up charts and dashboards is what I enjoy. This makes it simple to share charts with other stakeholders and to spark discussions.
- Alerting regarding the above metrics
- Setting up dashboards for a/b tests
Overall, the simplicity of setting up charts and dashboards is what I enjoy. This makes it simple to share charts with other stakeholders and to spark discussions.
Recommendations to others considering the product:
This is a great and easy to use tool foir
One of the best pieces of software I’ve ever used
What do you like best about the product?
Amplitude is a fantastic piece of software that’s drastically improved the rate and depth of data analysis. It’s impressively fast and easy to use. The hashing of the url on every edit makes it easy to send a slight tweak of a chart to a colleague. It’s also gotten better since we implemented it a year ago, with expanded chart types and small improvements like being able to save a date window over an entire dashboard instead of having to click into every chart to update the dates.The event monitoring and alerting feature has helped us discover sudden shifts in behavior and also quickly become aware of bugs. Amplitude's Templates feature allows us to quickly spin up an A/B test dashboard with all of our key metrics, saving hours of time. Amplitude is one of the best software products I've ever used and I'm using it constantly.
What do you dislike about the product?
I wish they had a better way to gain insight into bounce rate. Also, their session start/end tracking can be fraught, so we created our own unique session ID.
What problems is the product solving and how is that benefiting you?
Implementing Amplitude led to a step change improvement in our understanding of customers. It's invigorating to be able to quickly slice our data by so many dimensions and get to specific insights about different customer segments. It democratizes access to data and insights, leading to many more unique insights from a broader number of team members. These insights help us make more informed product decisions and develop hypotheses for experiments. Experimentation is how we prove that we're launching products that solve customer problems and improve our business.
Amplitude provides discoverable insights for data novices
What do you like best about the product?
Amplitude's discoverable data model, which doesn't require a user to know every attribute, or event, or relationship to get value. With good governance in place, the GUI approach to data makes it easy to stumble onto excellent insights without any knowledge of SQL or databases.
It's an exceptional communication tool, allowing interested parties to tinker with the insights you've discovered, to understand them better themselves. The Notebooks feature also allows you to create a narrative using interactive data, which can be quite compelling for specific problem spaces.
It's got a great ability to scale with the proliferation of reports that can get created. This is a common double-edged-sword of democratising service like this - if you make it easy, you drown in a sea of crap, without being able to get back to the thing you need. Amplitude has some really solid organising and dashboarding tools that keep that under control - even at the scale of 5k users.
It's an exceptional communication tool, allowing interested parties to tinker with the insights you've discovered, to understand them better themselves. The Notebooks feature also allows you to create a narrative using interactive data, which can be quite compelling for specific problem spaces.
It's got a great ability to scale with the proliferation of reports that can get created. This is a common double-edged-sword of democratising service like this - if you make it easy, you drown in a sea of crap, without being able to get back to the thing you need. Amplitude has some really solid organising and dashboarding tools that keep that under control - even at the scale of 5k users.
What do you dislike about the product?
Amplitude seems to run a lot of "pickers" in-browser, downloading the full data set for instant-response searches. This is great at first, but at scale, this can create some slowness - picking a user to share a report with, within a 5,000 user organisation can take 10 seconds to load. This applies to things like attributes, events, users, etc.
One additional frustration is that there are a (small number) of reports that take a LONG time to run, and can't be abandoned once triggered. So if someone is curious and poking around, they'll be turned off by the wait, and probably never actually try and use those reports properly, because they just know that it jams the interface.
One additional frustration is that there are a (small number) of reports that take a LONG time to run, and can't be abandoned once triggered. So if someone is curious and poking around, they'll be turned off by the wait, and probably never actually try and use those reports properly, because they just know that it jams the interface.
What problems is the product solving and how is that benefiting you?
I use Amplitude to specify and track product behavioural data - like clicks, views, etc. in my area of product. I also use it to explore reasoning for why we should or shouldn't pursue some customer problem areas - building evidence surrounding a hunch - scratching an itch.
On both ends of those spectrums - tracking success vs. scratching an itch - the product is super useful. In 30 seconds I can build a rough report that might indicate my hunch about a certain problem - scrapped quickly if it's not worth exploring. If I spend half an hour, I can craft a report that tracks an annual OKR for behavioural metrics outcomes, ready to be shared and used very frequently.
For both of these, staying organised with the proliferation of reports that gets created is the best in class that I've seen. It's easy to stay organised, in groups of teams, and with scrappy + official type reports.
On both ends of those spectrums - tracking success vs. scratching an itch - the product is super useful. In 30 seconds I can build a rough report that might indicate my hunch about a certain problem - scrapped quickly if it's not worth exploring. If I spend half an hour, I can craft a report that tracks an annual OKR for behavioural metrics outcomes, ready to be shared and used very frequently.
For both of these, staying organised with the proliferation of reports that gets created is the best in class that I've seen. It's easy to stay organised, in groups of teams, and with scrappy + official type reports.
I love how Amplitude enables my teams and diminishes their reliance on the analysts.
What do you like best about the product?
- The UI very user-friendly allowing non-tech people to check performance on many metrics by the ease of both analyzing but more importantly creating charts!
- Makes governance smooth: ease of validating new events, populating descriptions for them.
- Custom events and cohorts
- Documentation is pretty thorough and it keeps getting updated.
- The UI and the charts are easy on the eye, organized, and look pretty.
- Makes governance smooth: ease of validating new events, populating descriptions for them.
- Custom events and cohorts
- Documentation is pretty thorough and it keeps getting updated.
- The UI and the charts are easy on the eye, organized, and look pretty.
What do you dislike about the product?
- It would be great to have the AND logic in customer events.
- I would love to have the ability to synchronously working on charts at the same time with my coworkers.
- Anamoly detection UI and customizable error bounds would be helpful.
- Not being able to clean outliers.
- Not being able to go in time for more than 52 weeks.
- Not being able to select a subset of the data (particular columns) while exporting the output.
- For some computations, it's hard to understand what's happening under the hood.
- I would love to have the ability to synchronously working on charts at the same time with my coworkers.
- Anamoly detection UI and customizable error bounds would be helpful.
- Not being able to clean outliers.
- Not being able to go in time for more than 52 weeks.
- Not being able to select a subset of the data (particular columns) while exporting the output.
- For some computations, it's hard to understand what's happening under the hood.
What problems is the product solving and how is that benefiting you?
I'm a product analyst and a good portion of my time is dedicated to answering ad-hoc questions from my team. Amplitude is enabling my teams to be self-sufficient in their data analysis which in turn gives me a lot of time to help them with more depth-in research.
Recommendations to others considering the product:
For any organization looking for an easy-to-learn and well-structured product analytics platform, I can sincerely recommend amplitude. Amplitude won't substitute for all your need regarding data warehousing and advanced querying in its current form, however, it will save your employees many hours with running quick analysis and creating beautiful charts.
Great for a company/team with dedicated engineering and product personnel to work on data/analytics
What do you like best about the product?
The Amplitude interface makes it very easy to track activity on your app based either on events, specific individual users, or groups of users (cohorts). Since my company added the Snowflake ETL into our contract, this data has become even more essential for my work as a data scientist/analyst trying to track customer experience and interactions with our various apps because I have access to the raw data that can be queried with SQL language. This allows for custom analyses, which the web platform of Amplitude doesn't offer.
What do you dislike about the product?
The implementation of event tracking requires extensive collaboration between various team members -- particularly, engineering, product management, data scientists/analysts. This has its pros and cons of course, but at my company specifically, the cons are stark because we aren't able to sufficiently staff the engineers that are needed to make our Amplitude instrumentation a complete success.
Perhaps as part of this overall drawback, Amplitude has been only ~60% successful in matching users to our internal user IDs; often, Amplitude tags users as anonymous (not logged in) even though those users are triggering events that require them to be logged in. Thus, many sessions do not get merged to identify a unique user. This is an inherent problem with web activity tracking, and although Amplitude has done a solid job at attempting to skirt this universal hurdle, they are not 100% there.
Perhaps as part of this overall drawback, Amplitude has been only ~60% successful in matching users to our internal user IDs; often, Amplitude tags users as anonymous (not logged in) even though those users are triggering events that require them to be logged in. Thus, many sessions do not get merged to identify a unique user. This is an inherent problem with web activity tracking, and although Amplitude has done a solid job at attempting to skirt this universal hurdle, they are not 100% there.
What problems is the product solving and how is that benefiting you?
Because my company is still relatively early in the overall endeavor to integrate customer experience data into our broader business practices, our main problem to solve is a very high-level one: convince upper management that our business decisions need to be based on real customer data, and that we should rigorously test our hypotheses (e.g., with A/B testing). Amplitude has been helpful in pushing for this initiative because, for an executive or other product-focused person, the user interface of Amplitude makes it very easy to understand the data. The visualizations are mostly intuitive to business stakeholders, which isn't always the case with more complex tools like Tableau.
Easy to implement metrics, ensures our team gets the right feedback about customer usage quickly
What do you like best about the product?
Amplitude is an indispensable tool for product teams to do their work -- measuring the impact of new features and deciding how to iterate on them.
What do you dislike about the product?
Having a lot of metrics, it can be hard to find a particular one, especially if there are many that sound familiar but one has been vetted or used more recently. You can clean them up, but it takes time, some automation for this or features like favoriting would be nice.
What problems is the product solving and how is that benefiting you?
Product teams are shipping and iterating based on metrics we're measuring in Amplitude.
Market Leading Product Analytics Tool
What do you like best about the product?
The best thing about Amplitude is how self serve it is. It's a very user friendly tool that non technical team members can quickly pick up. Also they are constantly iterating on the product and I have been impressed with how often they release new features.
What do you dislike about the product?
The most difficult thing to manage with Amplitude is the data flowing in, though they have released more tools around data governance, more robust tools would really help with keeping the data clean.
What problems is the product solving and how is that benefiting you?
Amplitude is our primary analytics tool for our Product and Engineering teams. Having data at your finger tips leads to better data driven decision making.
Ease to use product analytics for all
What do you like best about the product?
- Accessible to every cross-functional member of the organization.
- Wide ranging out of the box support for lots of critical use cases.
- Rapid pace of innovation resulting in the addition of new and useful features.
- Very easy to share analytics work with the whole organization.
- Great support and responsiveness from the Amplitude team.
- Wide ranging out of the box support for lots of critical use cases.
- Rapid pace of innovation resulting in the addition of new and useful features.
- Very easy to share analytics work with the whole organization.
- Great support and responsiveness from the Amplitude team.
What do you dislike about the product?
- The more sophisticated product analytics features still have a steep learning curve.
- Even more templates right outside the box to bootstrap new users would be welcome.
- Ease of collaboration and ownership management on dashboards could be improved.
- Dashboard customization naturally not at the level of a Tableau so will likely still need internal reports to achieve certain reporting outcomes.
- Even more templates right outside the box to bootstrap new users would be welcome.
- Ease of collaboration and ownership management on dashboards could be improved.
- Dashboard customization naturally not at the level of a Tableau so will likely still need internal reports to achieve certain reporting outcomes.
What problems is the product solving and how is that benefiting you?
- Understanding overall user behavior
- Dashboards for key metrics
- Descriptive analytics for new feature launches
- One-off investigations
- Dashboards for key metrics
- Descriptive analytics for new feature launches
- One-off investigations
Recommendations to others considering the product:
- Optimizing your event schema to align with Amplitude functionality is critical
Clean User Interface & Powerful Insights
What do you like best about the product?
The most helpful thing about Amplitude is how easy it is to use. Without any instructions you can really dive into the platform and start building beautiful charts and graphs that give you great information. As a marketer I also enjoy being able to create team spaces and share dashboards in those spaces with your coworkers. I also love how real-time the updates are on these dashboards giving you the ability to see the progress of a campaign at any moment without having to update.
What do you dislike about the product?
The thing I dislike the most about Amplitude seems somewhat minor, but it is the fact you really only have access to a few different visualizations. I'd love to see them expand on the visualization selection beyond simple bar and line charts. While I believe these are great, it would be awesome to have access to things like pie charts and others that tools like data studio and tableau offer.
What problems is the product solving and how is that benefiting you?
We're solving an issue where we were unable to track signups coming from specific sources in our product. Amplitude allowed us to easily set this up & track signups grouped by UTM source.
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